Reliance Cement, which produces Portland Pozzollona Cement from its Butibori plant in Maharashtra, decided to cater to retail customers in Amravati by setting up a channel network. In September 2012, Reliance Infrastructure launched Reliance Cement in Nagpur. The company, meanwhile, plans to cater to other areas like Wardha, Chandrapur and Bhandara even though the Vidarbha region is considered a key market, Arvind Pathak, CEO, of the firm said. The company is fully automated and geared all business processes like manufacturing, sales and distribution and customer service to meet the expectations of the GenNext consumers. Reliance Cement is now executing two integrated projects with a total capacity of 10 mn t in Madhya Pradesh and Maharashtra, with connected satellite grinding plants.