Hope Construction Materials has announced the launch of its new bagged cement product. Its Professional Grade Cement, the newest entrant into a UK bagged cement market will be available to customers across the southern half of England later this year.
The newly-revealed product pack design, developed in association with Cognition Agency, features a large ram ? a nod to the firm?s rich Derbyshire roots and the source of the raw materials used to make the cement.
Hope said the ram?s head is transparent to ensure the consistent colour of cement provided by Hope is clearly visible, something many potential customers said was important to them. ?All the bags will be plastic, weatherproof and packed using the best equipment on the market, meaning users will be able to confidently store the bags outdoors,? it said.
Hope?s Professional Grade Cement and service offering is the culmination of an extensive 18-month research and development process, which saw hundreds of merchants and professional builders surveyed to ensure the product meets customer requirements.