Tejas J Vora, Director, Recons Group
Recons Group, one of the leading suppliers and distributors of cement and allied building products with pan-India presence, is very much focused on its customers and has also started its manufacturing activity as a part of forward integration of the business. Way back in 1989, the Group was started Himanshu J Vora along with his late father as a principal distributorship of UltraTech Cement (formally L&T Cement). Presently, Himanshu is the senior-most director of the company. From 1993 onwards, Recons Group acquired the principal distributorship of Gujarat-based Ambuja Cement Ltd. Then onwards the Group saw huge progress – both in-terms of volume of business and number of brands. Recons Group gradually became the distributor for all major cement companies and started serving top builders & institutions of Mumbai and other surrounding areas.
Tejas J Vora-after completing his engineering degree-joined the Group in 1997 as a director to further strengthen its operations and strategy. He [currently] handles business of bag cement and building material products, while Himanshu takes care of the bulk cement business and cement additives.
The Group has now started catering to bigger clients like ready mix concrete (RMC) producers & major real estate developers. With its existing infrastructure, it has started navigating on a fast track using its excellent marketing skills and strong goodwill. Direct personal contacts developed over the years with well-established real estate developers & RMC manufacturers have helped the Group to continue its existing business relationship to become stronger and healthier over time. Indian Ce ment Review tries to capture a few glimpse of the business that the Group carries out. Tejas J Vora in a conversation with the ICR team. Excerpts from the interview.
What is your company?s USP?
Recons Group is known in the industry circles for timely delivery, and upright and earnest approach. Recons is also known for its trust worthiness and reliability all across the spectrum of construction and engineering projects.
We [proactively] reach out to our clients and stay focused on their requirements. We consistently go all-out to understand what it is that our client is looking for and then channelise our dealings to suit his requirements. Everything we do by keeping in mind our customers. We remain inspired by his needs. We believe that emphasising quality in our customer service and offering our customers un compromising value will drive growth and productivity. The feedback we receive and the new ideas we get, therefore, become our foundation to extend a long-lasting, picture perfect customer experience.
Even if there is any negative feedback given by our customer about our service, we take it positively and solve customer complaints. We, directors, take personal interest to look into the complaints and believe that one happy customer brings another 100 happy customers.
Kindly provide more details on your product portfolio.
Supply and delivery of cement is our core business. But since we understand the market and our customers better, we have ventured into business of related building materials which are equally important for the construction activity. We are into business of aerated autoclaved concrete (AAC) blocks, ready to use plaster mortar, gypsum, fly ash and ground granulated blast furnace slag. We market these products under the brand name ?EZEE.? e.g. blocks are sold as EZEE BLOCKS. Readymade plaster is sold as EZEE MIX. Very soon we are starting our manufacturing plant for these items. Primarily these are B2B products but later on we will be moving to B2C segment of business.
How do you envisage your company in the next 10 years?
We are now geared up for the next level of growth. The company plans to set up a state-of-the-art plant for all the next generation of building products and then we plan to reach the turnover of Rs 750 crore by 2020. Recons has plans to expand its market for Ezee range of products and would be entering the South Gujarat, Pune and Nasik markets giving the customers a wide choice of quality products to fulfill the increasing demand. To fuel the ambitious growth, the company has plans to tap the equity market by launching an IPO around 2020.
Let us know more about your employee policy and various CSR activities.
The company treats all the employees like a family members. We encourage our employees? children to get educated and pay their fees, provide medical facilities to the employees at large. Company also donates to NGOs for education and medical purpose. We have set up ?Shri Jawahar Vadilal Vora Charitable foundation?. The foundation is actively giving medical benefits & aid to poor, granting education loans. It provide donations to orphanage homes & other welfare activities.
Kindly highlight your various achievements till date.
In India, the western zone is the highest consumer of cement. We hold second position in cement sales in western zone. The Group also reached No. 2 position on an all India basis across all cement distributors.
We specialise in bulk cement supply & now has become No.1 position in supply of bulk cement. We are the first company to start offering RMC to various infrastructure projects & builders in association with Godrej & Boyce since 1999.
Recently with a very good experience & with vast infrastructure, we have diversified in building material industry to offer products like light weight blocks, gypsum plaster & processed sand, etc. under our own generic brand name Ezee.
Why you think the customers keep coming to Recons?
Recons is known in the industry for its impeccable quality of service and right type of product offering for the construction industry. It is in line with the changing needs of the construction industry. Recons Group has not only supported to build the landmark projects like flyovers, bridges, dams and runways, but has also won the everlasting trust of engineers, builders, contractors, retailers and individual house builders who are all our real asset.
Recons group believes in its 5R business strategy.
- Reliability: Synonym of quality of service, supplying diversified building products.
- Robustness: Strong network & very strong clientele list.
- Reform: Innovation and dynamism. Using new technology. Products to suit the needs of our clients. It is a way of life.
- Resourcefulness: Partner in need.
- Relationship: Relationship & bonding. Trust and uprightness.