Corporate Social Responsibility (CSR) is going beyond allocating mandatory funds. It is about our employees adding value to CSR to ensure inclusive growth. JSW Cement elaborates on its CSR initatives.
A Corporarte?s role is much beyond profit making. It is about building a nation; brick-by-brick JSW is doing its bit. For us, CSR is going beyond allocating mandatory funds. It is about our employees adding value to CSR to ensure inclusive growth.
The communities sacrifice their land to allow industries to set up the manufacturing facilities. It is an emotional matter and must be handled with utmost care and sensitivity. Our Group?s CSR philosophy is to provide a wholesome solution to the people whose lands have been acquired by us; money is one small component of the solution we offer to them. We are firm in our belief to make them part and parcel of the development that is coming up on their land.
Our nation is moving from strength to strength supported by attractive demographics, rising industrialization and rapid urbanization. On the other hand, the country is facing major challenges in education, health, nutrition indicators in women and children, maternal and child mortality, skill development of youths, sustainable livelihood, lack of rural infrastructure; and the list goes on. It is not government alone who is responsible to tackle these issues; it is all of us, especially the corporate, who need to come forward and contribute.
For us smiling children are as important as our plants rolling out best quality cement, steel and energy. If our efforts towards reaching out to communities results in reducing the problem of malnutrition among children and ensures their healthy upbringing, we shall be a very satisfied organization. We can definitely supplement the ongoing efforts of the government to optimize the resources and skills. Some of our colleagues at JSW have already started sharing their skills through our volunteering programme. We are confident of more joining to extend their support.
Involvement of staff in CSR activities
Under our JSW employee volunteers program LEAP (Learn Experience Act and Persuade), our employees contribute their money and time to serve the community through our CSR programs. Employees involve in voluntary service for effective implementation of the CSR programmes like providing voluntary service in medical, drinking water distribution camps in community festivals, voluntary blood donation camps and supplementing noon meal nutrition in government schools at Gadivemula Mandal, Kurnool district of Andhra Pradesh by way of providing eggs to the school children. Employees interested in environmental protection also contribute in tree plantation activities and infrastructure development programs in neighboring villages.
CSR activities
Livelihood: To enhance the livelihood in our DIZ farm based and nonfarm based programmes like tailoring unit established in which women are trained in stitching company uniform and school uniforms also we have conducted trainings on heavy vehicle driving and vocational trainings to ensure employability of youth. Way forward, improvement in farm based livelihood, to empower women jute products unit and value addition in agriculture products is envisaged this financial year. Education: Under the education program we are providing scholarship to toppers to ensure continuity of education, Computer Aided Learning Centers (CALC) was setup to provide basic computer skills to the school children. Also to create a better infrastructure, we have upgraded the basic facilities in Anganwadi centers, Renovation and construction of class rooms in the schools. To create awareness on science theories and models a modern science lab was installed in Zilla Parishad High School of Gadivemula mandal with latest and innovative equipments for easy learning of science concepts. Training was provided to all science teachers of Zilla Parishad High Schools in Gadivemula Mandal in the working of these innovative science models by experiential learning solutions. To ensure a quality education in our DIZ we are now planning our mission initiative mode approach.
Health:To keep our DIZ healthy daily health care services are provided in 10 villages of mandal through our mobile health camps. Our medical team provides general health care service (Dental, ENT, diabetic and hyper tension). A total of 325 units of blood have been donated by employees of JSW Cement to Shantiram General Hospital, Nandyal District hospital and Red Cross Society. We have successfully given away 129 appliances to 79 beneficiaries under the program of artificial limb distribution. All cases were the impaired cases of Gadivemula Mandal, Kurnool District of Andhra Pradesh.
Our JSW group following the theme of ?Janam se janani tak JSW aap ke sath? under this we are providing antenatal checkups for pregnant women and general checkups for lactating mothers and conducting awareness programmes on breast feeding, personal hygiene, sanitation and HIV/AIDS. Also, we are planning to upgrade public health centre to ensure safe motherhood and childhood.
Infrastructure:To create a better infrastructure in DIZ villages we have constructed 500 m of concrete road in Bilakalaguduru village. Under total sanitation program of the government we have provided 15 bags of cement to 157 households in villages of Bilakalaguduru and Bujnoor, construction of individual toilets who fall under the BPL category and have been identified as beneficiaries for toilet construction by government. We wish to carry this programme forward by supporting another 300 households in the coming years. This program would align with the cleanliness drive initiative – Swachh Bharat of the government of India. Also, we have started installation of solar lights in our DIZ villages till date we have installed 15 solar street lights. We are focusing on existing drinking water facility in a programmatic way.
Priorities of CSR plan
We are taking a holistic approach for sustainable development of our DIZ. To keeping in this mind our strategy to stimulate all efforts and augment government program we conduct need assessment study and we prioritise our programs. We focus on enhancement of education, quality and effective health service, improvement farm based and nonfarm based livelihood empowering women for betterment of the area.
Benefits Through CSR Activities
- Through our CSR activities we are able to generate good rapport with community around us, with the government officials and stake holders.
- People recognise our brand name JSW Cement
- Sense of fulfillment to the organisation
- Enhanced goodwill of JSW
- Happy neighboring villages means happy organisation