"We must start doing corporate marketing" – Sandeep Gupta, VP Marketing, JCL Cement
We are operating in the Delhi region since last 30 years. Our monthly turnover is around 1 to 1.5 lakh bags. We supply PPC grade cement from Birla.
Stagnancy in the housing market has affected the cement demand drastically. It is only the growth in infrastructure projects that can help our business bounce back. Infra growth will boost the demand and help non-trade revenue grow.
I think it is time for the dealers to look beyond housing and form tie-ups with government bodies. We must start doing corporate marketing, something, which has not been tried before. A large section of dealer community lacks the necessary skills to push products in this manner, and as a result, is losing good opportunities. These opportunities must be tapped in time.
To feature your views in this section, please contact Sunil Budke at 022-24193048 or write to him at Sunil@IndianCementReview.com