Dealers and stockists are the vital links between the cement industry and its customers. They are the people who are in constant touch with the end-users. They are the ‘pulse of the industry’. We bring to you the voice of the dealers and stockists, featuring their suggestions, expectations and much more, for a better tomorrow for the industry.We have been dealers since last 20 years for Ultratech Cement and Birla White Cement for Mumbai region. The two brands are the largest selling, out of which PPC OPC 53 Grade is the largest selling on specific demand. We sell the products to retail clients only. Our monthly dispatch is 500 MT of Ultratech Cement and 100 MT of Birla White. We do not stock grey cement, but we stock on an average 20 MT of Birla White at any given time. We get all kind of support from the companies, but we expect that our commission should be percentage-based rather than per bag-based. We get our stocks on time, but there may be delay only when there is plant maintenance once in a year. Due to implementation of GST, there will be free flow of cement from neighbouring states such as Gujarat and Silvassa where the rates are much lower. In fact, this will regularize the markets but the competition will increase in an already very competitive market.