Lafarge Emirates Cement inaugurated its first distribution centre in Abu Dhabi, in cooperation with Al Saeed AL Zaabi General Trading. The new centre In Mussaffah Industrial Area in Abu Dhabi was inaugurated by Antoine Duclaux, chief executive officer of Lafarge Emirates Cement in the presence of many strategic partners. This showroom will offer cement end-users a new shopping experience, by offering full range of high quality cement products and engage with various building materials products under one roof. "In the past few years, the region has witnessed a milestone in the cement industry, and has also become the fundamental pillars for economic growth, by providing new sources and job opportunity for many employers. It reflects the increasing volume of cement production in the Arab region" said Adham El-Sharkawy, Commercial Director, Lafarge Emirates Cement. The showroom will displays range of product include, such as ‘Classic’ the ordinary Portland cement, "Flexi" the Portland limestone cement, an environment-friendly product, it is produced by inter-grinding cement clinker with strictly controlled amounts of high purity limestone and gypsum, and " Shield" the new sulfate-resistant Portland cement. The shopper will have the luxury to touch and feel the different samples of products and explore the various applications which would help him make the right decisions.