My Home Industries Private Limited (MHIPL) has launched a new product, MAHA Cement-Composite.
The new composite has the benefits of increased long-term strength and durability, apart from better resistance to harmful chemicals and is ideal for coastal regions, according to MHIPL Managing Director Ranjith Rao Jupally.
The product was launched on the sidelines of an event held to unveil the new identity of the company’s flagship ‘MAHA’ cement brand which is a major player in Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and the eastern markets, with a production capacity of 8.4 million tonnes.
Jupally said that MAHA Cement had been a prominent player in the cement manufacturing industry for over 18 years now and the time had come “for the next level of growth”.
“Unveiling the brand identity we are confident that this measure will create a significant impact on the business and support our aggressive expansion plans in terms of new markets, premium positioning and production capacity,” he said.