BlueBytes, a media monitoring firm, in association with TRA Research, has released the results of a study called ‘India’s Most Reputed Real Estate Brands’. Gurgaon-based DLF topped the list in the report. Mumbai-based Godrej Properties trailed DLF at the second spot. Another Mumbai-based developer, Lodha Group, featured third, followed by Hiranandani Developers at the fourth place.
Tata Housing ranked fifth, and Bengaluru-based Prestige Estates came in at sixth place, the second non-Mumbai-based developer to make the list. A total of eight real estate developers from Mumbai featured among the top 10 in the ‘Most Reputed Real Estate Brands’ list. K Raheja Corp took the seventh spot, followed by the 150-year-old Shapoorji Pallonji, which took the eighth spot. Oberoi Realty (ranked ninth) and Indiabulls Real Estate (ranked tenth) completed the top 10. A total of 57 real estate brands were listed in the report.
This report is the third in the ‘India’s Most Reputed Brands’ series. The study evaluates brand reputation by analysing media and consumer perceptions.