To make its products affordable in the Ghanaian market, Dangote Cement is introducing the ‘tarpaulin concept’ of trading in cement into the country. The move is also aimed at reducing the high cost of putting up or renting office space which is required to trade in cement.
The marketing manager of Dangote Cement Ghana Ltd, Evans Oloquaye Martey, said, “We want many Ghanaians who desire to put up houses, to buy cement at very affordable prices without having to pay indirectly for the operational cost. To ensure the technology takes off successfully, Dangote Cement is taking delivery of over 1000 tarpaulins for distribution to its cement distributors across the country.
With the technology, all that is required is a platform to place the cement. Tarpaulins are used to cover and secure them against theft and rain. The 'tarpaulin concept' of selling cement is an established practice in Nigeria and other West African countries and does not require any investment in office space.