Dalmia Cement Bharat Limited (DCBL) has announced the launch of its latest brand Dalmia DSP Cement, a super-premium cement specially designed for concrete applications. Dalmia DSP Cement will be launched and made available across 2,500 dealers spread across Tamil Nadu and Kerala. This launch comes soon after the successful launch of Dalmia DSP brand in the eastern region earlier this year (Orissa, Bihar, Jharkhand and West Bengal). A category-defining product, Dalmia DSP is best-in-class, specialised and made of premium quality as it is manufactured at ultra-modern plants using unmatched technology and special features like superior fineness in design and brighter finish of concrete surfaces.
BK Singh, Senior Executive Director and Group Head – Corporate Marketing and Branding, Dalmia Bharat Group said at the launch, “The magnitude and significance of this launch lies in the fact that Dalmia DSP Cement is a defining product for the market. It introduces new thresholds of quality, finesse and versatility. The customer now has an unprecedented and unparalleled option in an entirely new category of cement. Dalmia DSP Cement creates superior strength at a significantly lower water requirement. This enhances scale of construction activities.”
K Swaminathan, Executive Director - Sales, Dalmia Cement (Bharat) Ltd, said: “South India is our established cement stronghold with our presence in Kerala, Tamil Nadu, Andhra Pradesh and Karnataka. This new launch of the premium variety of cement will give us an opportunity to maximise customer preference and liking, as DSP offers all ingredients of a world-class cement brand. With our state-of-the-art plant, we will ensure seamless cement delivery across various regions in Tamil Nadu. Eventually we also plan to expand this variety to other states in the South.”
Dalmia Cement (Bharat) Limited is the third largest cement group in India and has been in existence for more than 75 years.