MP Birla Group’s flagship company, Birla Corporation Limited, has announced the launch of wall putty and construction chemicals to supplement its premium Perfect Plus brand of cement. Birla Corporation is one of the India's leading cement makers, with an annual production capacity of 15.5 million tons.
Targeting independent home builders, Birla Corporation is expanding outside its core business by adding products that extends its ‘Cement se Ghar tak’ promise to ‘hum jantein hain ki ghar kaise bantein hain, issiliye to mazboot ghar ke liye sirf sahi cement hi nahi, sahi salah bhi chahiye’.
Three products - Perfect Plus IWP (integral waterproofing), Perfect Plus SBR (styrene butadiene rubber) Latex and Perfect Plus Wall Putty - have been launched and will be available in Lucknow and its surrounding regions to start with and will be available in Indore in a few days’ time.
Perfect Plus IWP has unique water resistance properties, whereas Perfect Plus SBR Latex is a multipurpose polymer-based waterproofing and repair solution.