Nuvoco Vistas Corp, India’s fifth-largest cement group by capacity, concluded its flagship cultural initiative, “Nuvoco Duraguard Sauthi Khaas Garba”, with a grand felicitation ceremony in Ahmedabad. The initiative was designed to celebrate Gujarat’s authentic Garba traditions—rich in heritage, community, and faith.
Sauthi Khaas Garba symbolises resilience, togetherness, and continuity across generations, mirroring Nuvoco Duraguard Cement’s attributes of strength, durability, and trust. By linking the brand with Gujarat’s cultural heartbeat, the campaign celebrated tradition while reinforcing Nuvoco’s promise of building enduring foundations.
The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot, and rural regions of Gujarat, reaching over 500,000 people through multi-channel engagement, including print, radio, digital platforms, PR, and on-ground activations. By highlighting authentic, traditional Garba forms—beyond commercialised versions—the initiative preserved Gujarat’s cultural legacy while enhancing brand goodwill, dealer engagement, and consumer trust.
Winner Selection and Felicitation
Groups representing the true spirit of Gujarat’s Garba were identified through a nomination-driven process amplified by radio features, digital storytelling, and public voting. At the grand finale, winners were crowned Garba Legends of Gujarat and felicitated by Nuvoco.
Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp, said, “Gujarat, the cultural home of Garba, is one of our most strategic markets, and Ahmedabad—being the epicentre of Navratri celebrations—offered the perfect platform to engage communities, strengthen dealer relationships, and reinforce consumer trust. Through Sauthi Khaas Garba, we honoured traditions that have stood the test of time—just like Nuvoco Duraguard Cement. Felicitating the winners celebrates those who keep this cultural heritage alive, while deepening Nuvoco’s emotional and business connect with the state.”