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Celebrating Haryana’s Wrestling Heroes: Nuvoco Concludes 45-Day ‘Sabse Khaas Pehelwaan’ Campaign

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Nuvoco Vistas Corp Ltd., India’s fifth-largest cement group by capacity, successfully concluded the grand finale of ‘Sabse Khaas Pehelwaan’, presented by Nuvoco Duraguard Cement, on May 2, 2025, at New Delhi’s iconic Talkatora Indoor Stadium. The wrestling championship, rooted in Haryana’s rich sporting culture, was a celebration of strength, resilience, and community pride—values that mirror the essence of Nuvoco’s Duraguard Cement brand.

The 45-day campaign attracted over 1,500 participants from all 22 districts of Haryana, culminating in a high-energy finale featuring the top contenders from district-level qualifiers. The competition included freestyle bouts across multiple weight classes for both men and women. The winners were awarded cash prizes of ₹1,00,000 for first place, ₹50,000 for second, and ₹25,000 each for the joint third-place finishers. Notably, champions such as Aakash Kumar (61 kg), Jaideep (74 kg), Anirudh (125 kg), Parveen (53 kg), Neha (62 kg), and Priya (76 kg) will also be featured as micro-market brand ambassadors, deepening Nuvoco’s local engagement.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco, said, “Sabse Khaas Pehelwaan brought our brand closer to the heart of Haryana by uniting sport, culture, and community. This platform not only showcased remarkable athleticism but reinforced Duraguard Cement’s brand values of strength and durability.”

Manish Kumar, Head of North Sales, added, “Haryana is a vital market for Nuvoco. Through this campaign, we’ve built authentic relationships and increased brand trust at the grassroots level. It has opened new avenues for engagement and sustainable growth.”

The event’s live broadcast, combined with vibrant community events and digital outreach, created a powerful blend of cultural celebration and brand building across one of India’s most dynamic regions.

 

Concrete

Holcim UK drives sustainable construction

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Holcim UK has released a report titled ‘Making Sustainable Construction a Reality,’ outlining its five-fold commitment to a greener future. The company aims to focus on decarbonisation, circular economy principles, smarter building methods, community engagement, and integrating nature. Based on a survey of 2,000 people, only 41 per cent felt urban spaces in the UK are sustainably built. A significant majority (82 per cent) advocated for more green spaces, 69 per cent called for government leadership in sustainability, and 54 per cent saw businesses as key players. Additionally, 80 per cent of respondents stressed the need for greater transparency from companies regarding their environmental practices.

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Concrete

Cemex invests in AI optimisation through OPTIMITIVE

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Cemex, through its corporate venture arm Cemex Ventures, has announced a strategic investment in OPTIMITIVE, a company specialising in AI-powered industrial process optimisation. OPTIMITIVE’s flagship products, Optibat RTO and Optibat Studio, enable real-time, closed-loop control of critical manufacturing operations, delivering notable improvements in energy efficiency and system productivity. This collaboration aims to embed artificial intelligence into Cemex’s global operations, supporting the company’s ‘Future in Action’ programme—its ambitious roadmap to achieve net-zero CO2 emissions. The integration of AI will allow Cemex to reduce energy consumption and emissions.

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GCCA releases LCR system

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The Global Cement and Concrete Association (GCCA) has launched the Low Carbon Ratings (LCR) system for cement and concrete, a new global rating based on products’ carbon footprints. The system uses a clear AA to G scale to help customers prioritise sustainability in material selection across construction sectors worldwide. The GCCA says that the LCR system is designed to be easily recognisable, with a simple visual graphic that indicates a product’s rating and provides consistency and comparability to other products.

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