Ambuja Cements is fostering economic empowerment in Bhatapara through the ‘Lakhpati Didi’ initiative, which supports rural women in achieving financial independence. Aligning with the Ministry of Rural Development’s goal to help self-help group (SHG) members earn Rs.1 lakh annually, Ambuja Cements’ CSR team has empowered 188 women entrepreneurs through training and enterprise support.
Women like Kuleshwari Verma, a fancy store owner earning Rs.3.75 lakh annually, and Kusum Patel, a vegetable cultivator earning Rs.1.1 lakh per year, have transformed their livelihoods through this program. Over 11,500 women across Ambuja Cements’ CSR locations have benefited from skill development initiatives, enabling them to start businesses in tailoring, agriculture, and retail.