Nuvoco Vistas Corp is set to elevate the Maha Kumbh 2025 experience in Prayagraj through its Sarthi Initiative, designed for channel partners, dealers, and influencers. Given the event’s once-in-144-year significance and an expected attendance of 40 crore people, Nuvoco is offering exclusive lounges, branded e-rickshaws, and dedicated support to enhance convenience.
Participants can register via QR codes at dealer outlets or through the loyalty app to access wellness services, lockers, exclusive parking, and refreshments. Nuvoco’s on-site Captains will provide guided assistance, while safety measures such as ID bands for children and elders ensure a secure environment.
Chirag Shah, Head of Marketing, Nuvoco, highlighted the initiative as a way to strengthen relationships and acknowledge stakeholders’ trust. With 10,000 Nuvoco Sarthi kits and a broad reach across multiple states, the initiative underscores Nuvoco’s commitment to community engagement and customer-centricity.