JK Super Cement has announced Indian fast bowling star Jasprit Bumrah as its new brand ambassador. This partnership marks a significant milestone in JK Super Cement’s transformation, aligning with the company’s revamped brand identity focused on sustainability, strength and limitless potential. The collaboration coincides with the recent launch of JK Super Cement’s new logo and modern packaging, reflecting the company’s commitment to meeting customer aspirations while upholding its core values of quality and innovation. Anuj Khandelwal, Business Head, JK Cement, emphasised that the brand refresh symbolises the company’s commitment to delivering innovative solutions that align with evolving customer needs. Bumrah shared his excitement about joining JK Cement, noting that the brand’s values mirror his own journey in cricket. He aims to inspire others to build stronger futures alongside JK Super Cement.