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India’s Infrastructure Vision

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India’s specialised construction projects are driving economic growth, enhancing infrastructure and shaping the demand for construction materials across the nation. ICR looks at recent projects that have made headlines for their engineering prowess.

According to a report published in Business Today, India is envisaging a revolution in the infrastructure sector in the next 25 years riding on Prime Minister Narendra Modi’s vision to make India a ‘Developed Nation’ by 2047. The Central Government has launched Gati Shakti programme with a vision to bring all the major mobility infrastructure projects of various ministries and state governments, such as Bharatmala (roads & highways), Sagarmala (a string of ports), inland waterways, dry/land ports and Ude Desh ka Aam Nagrik (UDAN) or a slew of regional airports under one umbrella.
The aim is to build a sustainable and modern infrastructure that can match that of any developed country, particularly through advanced transportation networks, including roads, railways, ports, and airports. India intends to accomplish the overall goal of over 8 per cent growth, in future. India has already made a headway in building national highways in a big way connecting all passenger, trade, and freight points. About 13,800 km of highways construction was envisaged with an outlay of 2.81 lakh crore in 2023-24 alone, which is 33 per cent up in comparison to 2022-23. India’s infrastructure sector is set to become the biggest driver for the country’s economic growth, which aspires to be a $5 trillion economy, with plans to invest143 trillion on infrastructure between 2024 to 2030. The focus will be on sectors such as roads, power, EVs, solar, wind and hydrogen.
Some of the notable infrastructure projects in India as part of Vision 2047 are:

  • Mumbai Trans Harbour Link – Inaugurated January 2024
  • Coastal Road – Inaugurated March 2024
  • Dwarka Expressway – Inaugurated March 2024
  • Delhi-Mumbai Industrial Corridor
  • Delhi Mumbai Expressway.

MUMBAI COASTAL ROAD PROJECT
At the forefront of this wave of development is the Mumbai Coastal Road, a monumental undertaking poised to redefine the city’s transportation landscape. Connecting South Mumbai with the western suburbs, this project not only promises to ease traffic congestion but also stands as a symbol of Mumbai’s ambition to enhance connectivity and foster urban resilience.
“The Mumbai Coastal Road marks a significant leap forward in enhancing the infrastructure and connectivity within Mumbai. This project is not just an engineering marvel but also a testament to the city’s commitment to sustainable and comprehensive urban development. This development is expected to bolster the real estate sector in the neighboring areas, making them more attractive to both investors and homebuyers. Improved accessibility can enhance property values, stimulate economic activities, and provide a fillip to the housing, hospitality and retail sectors along the route,” says Prashant Sharma – President, NAREDCO Maharashtra.
The Mumbai Coastal Road Project (MCRP) is a significant infrastructure initiative currently under construction in Mumbai. Spanning approximately 29.80 km, it emerges as a transformative endeavour set to redefine Mumbai’s transportation landscape. Comprising two main phases, Phase 1, covering 10.58 km, boasts ambitious features such as an 8-lane road reclaimed from the sea, an elevated road, twin tunnels under Malabar Hills, and multiple interchanges to streamline traffic flow. The estimated cost of this phase is around `12,700 crores. Phase 2, extending approximately 19 km from Bandra to Kandivali, includes the construction of the Versova-Bandra Sea Link (VBSL) and connectors to various key areas. Notably, the project aims to reclaim approximately 90 hectares of land, with 70 hectares designated for recreational spaces, cycle tracks and greenery.


Construction materials typically include concrete for road surfaces and structures, steel for bridges, and reclaimed land from the sea. The project is divided into three civil packages, with Larsen & Toubro (L&T) handling Package 1 and further developments underway by other contractors. With its innovative design and focus on sustainable development, the MCRP is poised to significantly enhance connectivity, alleviate congestion, and create vibrant public spaces along Mumbai’s iconic coastline.
Rohan Khatau, Director, CCI Projects, believes that the project will unlock new opportunities. “With the Coastal Road, there’s an added advantage of reduced commute times and enhanced connectivity to key business districts, making it an even more desirable location for residential investments. Areas like Borivali and Kandivali are particularly attractive, offering a lifestyle upgrade and seamless connectivity, drawing residents from south and central Mumbai,” he stated.

MUMBAI TRANS HARBOUR LINK
The Mumbai Trans Harbour Link serves as a vital artery linking Mumbai with its satellite city, Navi Mumbai. This megaproject not only promises to alleviate congestion but also holds the potential to unlock new economic opportunities, catalysing growth in the region. Poised to be India’s longest sea bridge, the MTHL spans approximately 21.8 km. Stretching from Sewri in South Mumbai to Chirle village near Nhava Sheva, the bridge traverses Thane Creek north of Elephant Island.
“Bridges for long represented the engineering ingenuity and the evolving socio-economic prowess of its geography. The Mumbai Trans Harbour Link (MTHL) project in Mumbai, has come to embody the local aspirations for new inter-connective infrastructure that will ensure dispersion of the economic clusters from the traditional hubs of the island city to the hinterland thereby improving the liveability index of the metropolitan habitants. Liveability includes local climate that is susceptible to carbon footprint due to socio-economic activity undertaken and MTHL is expected to contribute to gain in this area. MTHL is expected to reduce the travel time to 20 minutes from the usual 120 minutes, resulting in savings of nearly 10 mn litres of fuel, which brings down carbon emissions by 25,680 million tonnes. A project of this scale ensured that several mitigation measures were implemented for construction related carbon emissions including the ambient noise levels. Further, reforestation and mangrove restoration plans have been put in place to ensure that impact created in construction period will be mitigated while also improving the AQI of the localised geography that will assist in the better quality of life in the metropolitan region,” says Ajay Sharma, Managing Director, Valuation Services, Colliers India.


Designed to enhance connectivity with key destinations such as the proposed Navi Mumbai International Airport, JNPT Port, Mumbai–Pune Expressway, and Mumbai–Goa Highway, the MTHL holds immense strategic significance.
Notable features include a 6-lane highway with an additional emergency lane on both sides, totaling 16.50 km over the sea and 5.5 km on land. The bridge incorporates Orthotropic Steel Deck (OSD) spans, a pioneering feat in India, ranging from 90 m to 180 m. Strategically located interchanges at Sewri, Shivaji-Nagar, SH-54 in Jasai, and Chirle on NH-348 facilitate seamless connectivity. Construction materials such as concrete, steel, reinforcement steel, precast segments, and post-tension strands are instrumental in ensuring the bridge’s structural integrity and durability. As a critical infrastructure project, the MTHL is set to revolutionise transportation in the Mumbai metropolitan region, offering faster, more efficient connectivity while bolstering economic growth and development.

DWARKA EXPRESSWAY
The Dwarka Expressway, also known as the Northern Peripheral Road (NPR), is a significant infrastructure project connecting Delhi with Gurugram (formerly Gurgaon) in the state of Haryana. This project exemplifies India’s commitment to bolstering connectivity and urban development. Once completed, it will not only enhance connectivity between Delhi and Gurugram but also stimulate economic activity along its corridor, spurring demand for commercial and residential real estate.
Rajat Likhyani, Associate Principal Partner, Square Yards, says “The inauguration of the much-awaited Dwarka Expressway by Prime Minister Narendra Modi will act as a harbinger of real estate development and economic growth in the region. Besides enhancing the connectivity quotient of adjoining areas including Gurugram, Sohna, Faridabad, and New Delhi, the expressway will stimulate investment opportunities in nearby business parks, logistics hubs, new townships, creating a dynamic ecosystem for businesses, residents and investors alike. Various sectors across the expressway have already emerged as prime hotspots for real estate, commanding prices ranging `12000-15000 per sq ft. With the expressway now operational, prices are anticipated to zoom up by 10 per cent to 15 per cent in the coming months. Gurugram and Sohna will have a ripple effect of this development, fueling a transformative shift in business and real estate activities. We may witness realtors announcing a slew of uber-luxury projects in the near future, catering to the surge in demand from premium investors and homebuyers.”
The Dwarka Expressway, stretching approximately 34.10 km, serves as a vital access-controlled highway connecting Mahipalpur (Shiv Murti) in Delhi to Kherki Dhaula via New Gurgaon (Gurugram) in Haryana. Originally conceived as the Northern Peripheral Road (NPR) in 2006, it was later transferred to the National Highway Authority of India (NHAI) in 2016. The expressway boasts numerous infrastructural features including over 20 flyovers/bridges, 2 rail overbridges/underpasses, 11 vehicle underpasses, 20 underground pedestrian crossings, and a dedicated 2.5-meter-wide cycle/bike path. The completion of the 19-km Haryana section, inaugurated by Prime Minister Narendra Modi on March 11, 2024, marks a significant milestone in enhancing connectivity between Delhi and Gurugram. Divided into 5 packages, construction is underway by various contractors, with sections already operational.
Pradeep Aggarwal, Founder and Chairman, Signature Global (India), says “The real estate market is experiencing a surge across all sectors courtesy a strong demand from both first-time homebuyers as well as affluent buyers seeking luxury properties or second homes. Even investor appetite is high particularly for properties located at prime locations with the potential for high returns. Gurugram remains the top residential market in the NCR, and the completion of the Dwarka Expressway is expected to make it even more attractive. Some of the most promising areas in Gurugram include Sector 37D, Sector 71, Dwarka Expressway, and Southern Peripheral Road. These areas offer a variety of housing options at different price points, making them appealing to a wide range of buyers and potentially outperforming other sectors in terms of buyer interest.”
The proposed metro line by the Delhi Metro Rail Corporation (DMRC) and the planned tunnel connecting the expressway to Terminal 3 of Indira Gandhi International Airport further underscore its strategic importance. Notably, the Dwarka Expressway has catalysed the development of numerous housing and commercial projects in new Gurgaon, with sectors along the route witnessing rapid urbanisation and real estate growth.
“With plans to create a ‘Skyscraper City’ akin to global metropolises like Dubai and Singapore, the upcoming Global City project is poised to redefine the concept of modern urban living in the NCR. This comprehensive development initiative, encompassing residential, commercial, institutional, and recreational spaces, is tailored to cater to the diverse needs of residents and multinational corporations, further elevating the appeal of Dwarka Expressway. Our projects at strategic locations in Dwarka Expressway further raise the bar and provide a high return on investments,” says Nayan Raheja, Raheja Developers.

INDIA IN PROGRESS
Other projects like the Delhi-Mumbai Freight Corridor stand as a testament to India’s ambitions in bolstering trade and logistics infrastructure. By reducing transportation costs and transit times, this corridor not only enhances India’s competitiveness in the global market but also fuels economic growth along its route.
These specialised construction projects not only create direct employment opportunities but also stimulate ancillary industries, including manufacturing and services. The demand for construction materials such as cement, steel and aggregates surges, driving investment and innovation in the construction sector.
Moreover, the ripple effects of these projects extend beyond infrastructure development. They catalyse urbanisation, attract investment, and spur the growth of ancillary industries, fostering a conducive environment for sustainable economic development.
In conclusion, India’s specialised construction projects are not merely infrastructural endeavours; they are engines of growth, driving economic development, enhancing connectivity, and reshaping the demand for construction materials. As India continues on its trajectory of rapid urbanisation and economic expansion, these projects will play an indispensable role in shaping the nation’s future.

Project: Coastal Road
Project Length: 29.2 km
Project Division: 10.58 km length and 16.5 km of interchanges
Cement Company: Adani Group (Ambuja Cement & ACC)
Cement Used in Project: Ambuja Cement in high-grade concrete and ACC’s RMX ACC ECOMaxX (29,422.50 cubic meters of concrete)

Project: Mumbai Trans Harbour Link (Atal Setu)
Project Length: 22 km
Project Division: 16.5 km long sea link and 5.5 km viaducts on land
Cement Company: JSW Cement
Cement Used in Project: 504,253 MT

Project: Dwarka Expressway
Project Length: 563 km
Project Division: 4 levels – over tunnel, underpass, grade road, elevated road, and flyover
Cement Company: Wonder Cement
Cement Used in Project: 20 Lakh Cubic Metre

Project: Bangalore Metro Rail
Project Length: 42.3 km
Project Division: Reach 1 & Reach 2
Cement Company: UltraTech Cement
Cement Used in Project:0.79 lakh MT in Reach 1

Concrete

Cementing a Greener Future

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Udai Singh, Vice President – Power Systems, Greater India, Schneider Electric, discusses the collaborative efforts undertaken by the industry for sustainable manufacturing operations.

A s the second-largest cement producer worldwide, India is experiencing a surge in demand, driven by rapid infrastructure development and residential expansion. In response to the pressing climate change concerns, the country is taking proactive measures and aligning its progress with sustainable practices. With a clear objective of achieving a net-zero economy by 2070, the cement industry plays a pivotal role in this transformative journey, necessitating a shift towards sustainable cement manufacturing through robust decarbonisation strategies and collaborative endeavours.
The global cement industry accounts for 7-8 per cent of the world’s carbon emissions. This is largely because cement production is a complex and highly energy-intensive process. The industry’s heavy reliance on coal for energy needs significantly contributes to elevated carbon emissions. This makes it critical for this industry to adopt a decarbonisation roadmap supported by technology, innovation and collaboration.

Collaboration for sustainability
Formulating a well-defined decarbonisation strategy in collaboration with expert consultants is crucial for cement companies to address operational challenges and identify key areas for emission reduction and energy efficiency. With a tailor-made decarbonisation roadmap, they can expedite the realisation of their emission reduction and energy efficiency targets. This approach involves benchmarking their facilities against industry peers on critical parameters, such as energy efficiency, carbon footprint reduction, adoption of renewable energy sources, minimising fossil fuel reliance and embracing sustainable practices. By diligently tracking their decarbonisation efforts through benchmarking, cement makers can gain valuable insights and knowledge, leading to better resource allocation, optimisation of energy-intensive processes and adoption of efficient practices for overall carbon reduction.
Also, considering the urgency to switch to renewable energy sources and reducing dependency on coal, the cement makers can use technology solutions with the help of technical sustainability experts to simulate the best mix of alternative fuels including biofuels, municipal waste, etc. Process Simulation can empower them to identify optimal combinations, reduce costs and gain flexibility in fuel choices, thereby minimising environmental impact and fortifying their resilience against market fluctuations and supply chain volatilities.
In addition, a decarbonisation strategy leveraging technological solutions not only enhances manufacturing efficiency but also extends to related operations. For instance, they can reduce idle hours of heavy earth-moving machinery to reduce energy demand and gain cost advantages. Moreover, deploying advanced digital solutions offers them better management and monitoring of the machinery with effective scheduling of equipment. Additionally, process optimisation and real-time dynamic simulations across various parameters within the facility lead to higher operational efficiency, reduced clinker to Cement ratio, reduced fuel and thermal energy consumption, predictive maintenance, and proactive issue detection of alternative fuels and raw material feed availability.

Beyond decarbonisation
While reducing carbon footprint is one of the primary objectives of sustainable cement manufacturing, cement manufacturers can gain a multitude of benefits from it. For instance, achieving sustainability in operations results in higher energy efficiency and reduced energy consumption. This massively lowers operational costs for cement companies and ultimately might result in reduction in prices of their end products, making them more competitive and resilient in the market.
Moreover, the surge in consumer awareness surrounding sustainable practices has elevated the significance of sustainable manufacturing. In today’s landscape, consumers are increasingly drawn to products with minimal environmental impact. Thus, by adopting sustainable practices, cement companies can align their offerings with consumer preferences, gaining a significant business advantage.
In addition to consumer preferences, fostering collaboration with technology partners paves the way for accelerated innovation and the deployment of cutting-edge technologies. This collaborative approach propels the cement industry towards greener production methods and reinforces its position at the forefront of the sustainability mission. By executing a robust decarbonisation strategy guided by collaborative efforts, the cement industry plays a pivotal role in supporting the transition towards a low-carbon future. The benefits of sustainable cement manufacturing extend well beyond reducing carbon emissions. Energy efficiency, cost savings, consumer appeal, and technological innovation all converge to enhance the industry’s overall environmental stewardship and competitiveness in the pursuit of a greener and more sustainable future.

ABOUT THE AUTHOR
Udai Singh, Vice President – Power Systems, Greater India, Schneider Electric
is a a seasoned business leader with extensive experience in sales, marketing, and operational management.

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Concrete

Digital Evolution

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Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp and Chirag Shah, Head – Marketing, Nuvoco Vistas Corp.

In the continuously changing world of the Indian cement business, embracing new technology has become critical for increasing efficiency, monitoring cost and revenues, and assuring higher quality products. Automation, artificial intelligence and data analytics are all helping to make manufacturing processes run more smoothly, reduce downtime, and maintain high standards. For example, machine learning can anticipate when maintenance is required, IoT allows for real-time monitoring of equipment to prevent malfunctions, augmented reality is frequently utilised for safety training, and big data analytics assists in identifying and resolving production concerns with speed and accuracy.
Going digital is more than just implementing new technology. It also entails integrating it into all aspects of the organisation, from physical asset management to regulatory compliance. Those who accept these changes early on gain an advantage by sharing best practices and increasing value for all parties involved, propelling the sector towards a more efficient, sustainable and inventive future.
Nuvoco has maintained its commitment to digital transformation. Nuvoco chose not to just weather the storm but use it as a catalyst for transformation. The introduction of NuvoNirmaan, a contemporary Direct-to-Consumer (DTC) platform, exemplifies this mindset. NuvoNirmaan goes beyond traditional limits, providing a comprehensive digital platform that walks clients through each stage of the home-building process. From budget estimates to construction instructions to Vastus, this app exemplifies Nuvoco’s commitment to customer-centric solutions and establishes a new industry standard.

Digital strategies
Central to Nuvoco’s digital transformation journey is the Digitally Enabled Nuvoco (DEN) programme, a testament to the company’s proactive approach to addressing the evolving needs of stakeholders. Through strategic initiatives under DEN, Nuvoco has leveraged technology to elevate customer engagement.
One such project is the adoption of the SAP consumer Relationship Management (CRM)
system nomenclature as Nuvoco’s eXcellence Sales Assistant (NXSA), provides Nuvoco’s salesforce with actionable insights into consumer behaviour and preferences. This integration not only builds consumer connections but also enables interaction across all touchpoints.
Furthermore, Nuvoco has introduced a modern loyalty rewards program through mobile apps like ‘Vriddhi,’ ‘Milan,’ ‘Maitri,’ and ‘Nipun’ to cater to dealers, sub-dealers, and individual house builders. These apps are integrated with enterprise resource planning software, making transactions smoother and enabling real-time tracking of loyalty benefits.
Looking ahead, Nuvoco is still dedicated to leveraging cutting-edge technologies like Artificial Intelligence and Industry 4.0 to foster innovation and sustainability. As the industry advances, Nuvoco is set to lead the way, moving ahead toward a safer, smarter, and more sustainable future.
In short, Nuvoco’s digital transformation journey is more than a strategic requirement; it demonstrates the company’s vision, resilience, and dedication to customer-centricity. By adopting digitisation, Nuvoco has not only adapted to changing times but has also emerged as a cement industry innovator, setting new norms and redefining possibilities.

ABOUT THE AUTHOR
Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp
spearheads digital initiatives, enhancing the synergy between technology and business strategy.

Chirag Shah, Head – Marketing, Nuvoco Vistas Corp, with over 20 years of experience builds marketing strategies for the brand.

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Concrete

Streamlining supply chains will become paramount

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Pankaj Phadnis, President, Retail, Infra.Market, discusses the strategic expansion and the company’s vision for the future of AAC blocks and the construction industry.

What prompted Infra.Market to enter the AAC blocks market, and how does it align with their overall growth strategy?
Founded in 2016 and valued today at $2.5 billion, Infra.Market, India’s leading construction materials company, is reshaping the future of construction. Utilising advanced manufacturing, innovative planning, and technology, it generates value by supplying products under its brand and from invested companies like RDC concrete and Shalimar Paints. It is the only company in the country to seamlessly supply over 15 different construction material product categories, including concrete, autoclaved aerated concrete (AAC) blocks, steel, pipes and fittings, mdf, plywood, laminates, tiles, bath fittings and sanitary, fans, lights, kitchen and electrical appliances, modular kitchens and wardrobes, designer hardware and even paints.
Infra.Market’s decision to venture into AAC blocks stemmed from a strategic assessment of market demand, opportunities for diversification, and a commitment to innovation. Recognising the increasing demand for lightweight and sustainable construction materials, Infra.Market identified AAC blocks as a viable solution, aligning with the growing preference for eco-friendly building materials. The Indian AAC block market stands as the second-largest manufacturer globally, trailing only behind China. Projections indicate a robust compound annual growth rate (CAGR) of 14.3 per cent from 2020 to 2027, with an estimated market value of 11,000 crores. Despite its significant potential, the industry remains largely fragmented, characterised by numerous regional players.
At Infra.Market, we aim to consolidate this landscape by establishing a pan-India presence. Currently, we operate five manufacturing plants, strategically positioned across the nation. Additionally, plans are underway for the establishment of five more plants, further strengthening our footprint and ensuring widespread accessibility of our AAC blocks products. Expanding into construction materials, Infra.Market aims to diversify its portfolio, serve a broader customer base, and lead in sustainable solutions, reflecting its long-term vision for growth.

Share insights into the market trends and growth opportunities for AAC blocks in the construction industry.
The market trends for AAC blocks in the construction industry are indicative of a significant shift from traditional red bricks to AAC blocks, presenting substantial growth opportunities. Despite the substantial growth witnessed in AAC block usage over the past decade, it currently constitutes only 7-8 per cent of the industry, with red bricks still dominating 85-90 per cent of the market. However, there’s been a noticeable decline in the supply and consumption of red bricks due to environmental concerns across most parts of India.
AAC blocks have emerged as the preferred alternative to red bricks across all segments, including residential, commercial, and infrastructure projects. India’s annual production of bricks is approximately 440-530 million cubic meters per annum, whereas AAC block manufacturing capacity stands at approximately 27-32 million cubic meters. The widespread adoption of AAC blocks is evident in metro cities like Mumbai and Delhi, where they have achieved around 70 per cent penetration, replacing red bricks in many construction projects.
Government infrastructure projects and major residential and commercial developers recommend the use of AAC blocks, further driving their demand and market penetration. Moreover, with the improvement of supply chains, AAC blocks are increasingly being utilised in smaller towns and villages, expanding their reach and market potential. This shift signifies not only a preference for more sustainable construction materials but also presents lucrative growth opportunities for AAC block manufacturers and stakeholders in the construction industry.

How does automation and technology contribute to your manufacturing process? Has research and development helped in improving the performance?
Automation and technology play a crucial role in optimising our manufacturing process for AAC blocks. Our state-of-the-art R&D lab is instrumental in this endeavour, overseeing the manufacturing process and implementing rigorous quality control procedures. Through automation, we streamline operations, enhance efficiency, and ensure consistency in product quality. Advanced technology enables us to leverage data analytics and real-time monitoring to identify and address any potential issues promptly, thereby minimising downtime and maximising productivity.

What role does AAC blocks play in green building and sustainable construction practices, and how does your company contribute to these efforts?
Sustainability shines through in our approach and eco-conscious construction practices. Our AAC blocks have earned the prestigious green product certification from the CII-Green Products and Service Council, showcasing their environmental integrity and role in green building. By incorporating waste materials like flyash and slag into our concrete products, we actively reduce our ecological footprint. Additionally, our membership in the Indian Green Building Council recognises our dedication to green initiatives. Expanding our sustainability efforts, we have delved into metal recycling to mitigate the construction industry’s environmental impact, thereby creating a greener, more sustainable future.
Beyond individual businesses, at Infra.Market, we champion eco-friendly practices. We launched IM Nirmaan, a CSR initiative by Infra.Market that has positively impacted more than 2500 construction workers by providing comprehensive skilling programmes, aligning with sustainable construction. With IVAS, our consumer brand, we pledge to plant two trees for every kitchen sold. Our kitchens are designed with a focus on being carbon neutral, from materials selection to manufacturing processes, ensuring minimal environmental impact.

What innovative strategies are you implementing to optimise the production and distribution of AAC blocks?
Our objective at Infra.Market extends beyond mere commerce; it revolves around establishing unwavering trust by seamlessly integrating technology into every aspect of our operations including those of AAC blocks. Through the incorporation of technology into our supply chain, we anticipate capacity utilisation and efficiently allocate demand. We are actively developing technical solutions utilising cloud infrastructure, data analytics, machine learning/artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) for our stakeholders. Our retailer app streamlines management processes, including purchasing, financing, inventory management, and delivery, all within a single platform. Thus, it helps optimise the production and distribution of AAC blocks. We have developed a customised digital ecosystem for the market using microservices, Golang, Python and PostgreSQL, increasing delivery efficiency with astute insights and striving for user experiences on par with leading online platforms.

What are the primary benefits of using AAC blocks in construction projects, and how do they compare to other materials?
AAC blocks present many advantages over conventional construction materials such as red bricks, concrete blocks, flyash blocks, mivan shuttering and prefab structures. These benefits position AAC blocks as a superior choice in construction projects. Here are some key advantages:
Lightweight: AAC blocks are significantly lighter than traditional alternatives, reducing the overall dead weight of the structure. This characteristic facilitates easier handling and transportation
during construction.
Green product: Utilisation of fly ash and reduced water consumption in the manufacturing process make AAC blocks an environmentally friendly option. This sustainability aspect aligns with green building practices, contributing to a reduced ecological footprint.
Cost saving: AAC blocks offer cost savings compared to other materials due to their efficient production process, lighter weight and reduced labour requirements during construction.
Faster construction and improved labor output: The lightweight nature and ease of handling of AAC blocks enable faster construction, leading to improved labour productivity. This results in shorter project timelines and reduced labour costs.
Better thermal insulation: AAC blocks provide superior thermal insulation properties, helping to regulate indoor temperatures and reduce energy consumption for heating or cooling purposes.
Flexibility: AAC blocks can be easily cut into smaller sizes, allowing for greater flexibility in
design and construction, accommodating various architectural requirements.
Termite resistant: AAC blocks are inherently resistant to termites, offering long-term durability and reducing the need for pest control measures, enhancing the longevity of the structure.
Compared to other materials, AAC blocks stand out for their combination of lightweight, eco-friendliness, cost-effectiveness, speed of construction, thermal insulation, flexibility and termite resistance. These qualities make AAC blocks a preferred choice for construction projects seeking efficiency, sustainability and durability.

How do you see the future of the AAC blocks industry evolving, and what opportunities or challenges do you anticipate?
The AAC blocks industry in India is developing, poised for significant consolidation and growth in the years ahead. The landscape is changing as more organised players are investing to meet the increasing demand, setting the stage for expansion and advancement. With this consolidation comes the anticipation of progress across various dimensions of the industry, ranging from operational efficiency to research and development initiatives and the optimisation of supply chains. The establishment of new production capacities by organised entities is set to fortify the industry’s ability to keep pace with escalating demand effectively.
Moreover, a dedicated focus on research and development is expected to usher in technological innovations aimed at elevating the quality, efficiency, and sustainability. Streamlining supply chains will become paramount, ensuring the prompt delivery to construction projects nationwide. As AAC blocks continue to gain traction as a superior construction material, the market is primed for expansion, offering enticing prospects for manufacturers and suppliers alike.
Navigating the sourcing of raw materials and adherence to sustainability guidelines is a significant hurdle for AAC blocks manufacturers. As competition intensifies with industry consolidation, companies will need to differentiate themselves through product quality, innovation and superior customer service to maintain an edge. Additionally, meeting the increasing demand may necessitate investments in skills development programmes to ensure a proficient workforce capable of driving industry growth, mirroring our IM Nirmaan initiative. Through IM Nirmaan, we focus on skilling and upskilling construction workers to meet the evolving needs of the industry and ensure sustainable progress. Workforce development not only enhances the capabilities of individuals but also strengthens the overall resilience of the construction sector.

What sets Infra.Market apart in the AAC blocks market, and what are your long-term goals and strategies for growth?
Infra.Market distinguishes itself in the AAC blocks market through a combination of strategic initiatives and unwavering commitment to excellence. Our long-term goals and growth strategies are intricately aligned with our vision to be the foremost player in the industry while maintaining a steadfast focus on quality, service, and innovation. Our aim is to become the foremost AAC blocks manufacturer in a year, dominating major cities with top-tier products and services by setting an unmatched standard for quality and reliability in the market. At the core of our strategy lies our dedication to manufacture Grade 1 AAC blocks, ensuring superior strength and above. Our excellence is encapsulated in our tagline ‘Majboot Blocks, Majboot Deewarein,’ symbolising the strength and durability of our products, which have become synonymous with reliability and trustworthiness.
We recognise the importance of engaging with influencers and institutions to expand our reach and establish ourselves as the preferred supplier of choice in the market. Further solidifying our position as a market leader, we are forging strategic partnerships and collaborations. We prioritise and actively invest in research and development, innovation and technology to stay ahead of the curve and anticipate evolving market trends and customer preferences.
As part of our long-term growth strategy, we plan to expand our presence across geographies, strategically positioning ourselves closer to major markets to better serve our customers and capitalise on emerging opportunities. Our relentless pursuit of excellence, coupled with our customer-centric approach and innovation, forms the cornerstone of our long-term goals and strategies for growth in the AAC blocks market. We are confident in our ability to achieve our vision of becoming the leader in the industry while delivering value to our customers and stakeholders.

  • -Kanika Mathur

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