Prince Pipes and Fittings Limited, in partnership with Ambuja Foundation, has launched a comprehensive water harvesting project in Chomu district of Rajasthan as part of its CSR initiative. The project aims to address water scarcity and enhance community resilience against water-related challenges. Ambuja Foundation will focus on setting up over 50 rooftop rain rainwater harvesting systems to provide a reliable source of water for 250 people. Additionally, efforts will be made to revive 2 village ponds, creating 10,000 cubic meters of water storage capacity, and to rejuvenate groundwater by implementing check dams, farm ponds and farm bunding. The project also includes educating the local community on water conservation techniques and promoting conscious water usage. This initiative seeks to support farmers through the government’s subsidies to install sprinkle irrigation systems at a minimal cost, while also contributing to livestock strengthening and promoting community ownership.