The contractor loyalty programme, ‘Atoot Bandhan 2.0,’ implemented by ACC, has received the prestigious Digital Loyalty Award at the DCX Digital Customer Experience Confex and Awards 2024. The programme was honoured as the ‘Most Engaging Loyalty Programme and was presented with the ‘Loyalty Champion Award’. The DCX Confex and Awards recognise organisations that have demonstrated outstanding creativity, effectiveness, and success in implementing digital loyalty programs. ACC’s remarkable efforts have distinguished it from its competitors, positioning the company as a leader in the category.
‘Atoot Bandhan 2.0’ is notable for its user-friendly interface, extensive range of rewards, and innovative features. It operates as a points-based loyalty programme that incentivises contractors for registering potential leads or purchasing ACC products and utilising on-site services through the technical services team. Additionally, the programme offers
bonus points to enrolled contractors through games, quizzes, events and
special occasions.