ACC’s new campaign ‘Bharosa Atoot’ focusses on the brand’s legacy and essence of trust, durability and togetherness. The film takes viewers on an emotional ride that goes beyond cement and buildings but more towards unbreakable trust and bonds by showing someone from the defense forces, their trust in their fellow army men followed by their return home with a range of emotions between the person and their family.
Speaking about the campaign, Ajay Kapur, CEO, Cement Business, commented, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – ‘Bharosa Atoot’ we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”