Concrete

ACC launches ‘Bharosa Atoot’ campaign, keeping with its legacy of trust and durability

Published

1 year ago

December 4, 2023

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ACC’s new campaign ‘Bharosa Atoot’ focusses on the brand’s legacy and essence of trust, durability and togetherness. The film takes viewers on an emotional ride that goes beyond cement and buildings but more towards unbreakable trust and bonds by showing someone from the defense forces, their trust in their fellow army men followed by their return home with a range of emotions between the person and their family.
Speaking about the campaign, Ajay Kapur, CEO, Cement Business, commented, “From urban megastructures to every home, ACC has played an instrumental role both in India’s growing infrastructures and in the lives of common people. Through this film – ‘Bharosa Atoot’ we would like to take people on a journey of why we build what we build. A journey to show the positive impact of our company on the lives of millions of Indians and the nation. A journey of winning the unbreakable trust of India.”

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Concrete

UltraTech Cement boosts capacity with new clinker line

Published

10 hours ago

April 21, 2025

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

Concrete

Ambuja Cements gets a new CEO

Published

10 hours ago

April 21, 2025

Roshna

Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

Image source:www.exchange4media.com

Concrete

‘Sabse Khaas Pehelwan’ by Nuvoco

Published

10 hours ago

April 21, 2025

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Nuvoco Vistas Corp has introduced Nuvoco Duraguard Cement ‘Sabse Khaas Pehelwan’, a one-of-a-kind wrestling championship aimed at honouring and nurturing Haryana’s proud wrestling legacy. The initiative offers budding wrestlers an opportunity to compete at a professional level, gain visibility and represent their districts in a prestigious state-wide competition. ‘Seedhi Baat Hai, Duraguard Khaas Hai’ is aligned with Nuvoco’s brand philosophy.