ACC Limited has added a new dimension to the building materials industry by launching ‘ACC ECOMaxX’ in Mumbai and various other locations. It is an expert range of green concrete solutions aimed towards building a sustainable future through conscious green construction. ACC ECOMaxX is the industry’s broadest range of green concrete solutions, with 30-100 per cent lower embodied carbon content compared to a reference concrete designed with OPC. The products are developed using a Unique Green Ready Mix Technology that allows for maximizing green impact by reducing CO2 emissions by up to 100 per cent. The innovative product range uses CO2-reduced binders and is manufactured with an optimised mix design to enhance durability and finish. ACC ECOMaxX is a high-performance, expert green concrete solution designed to contribute towards the sustainable construction needs of dontractors, developers, engineers and architects as well as individual home builders. The company is catalysing innovation and technology through this green concrete.