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Constantly increasing prices of building materials are a major challenge

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Shraddha Kedia-Agarwal, Director, Transcon Developers, brings in the perspective of developers as they tackle the issue of rising cement costs and the overall impact on consumer behaviour.

How has the rise in cement and building materials cost impacted your business?
The rise in cement and other building material costs have had a major impact on our business. Construction costs have risen significantly as budgets have remained fixed, resulting in a decrease in profitability. The prolonged delivery of materials has also caused a delay in projects and a requirement for increased cash flow during the construction phase.
As of March 2022, construction costs had gone up by 10 to 12 per cent year-on-year due to a 20 per cent spike in key material costs such as cement, steel, aluminium, copper and fuel. This was further exacerbated by geopolitical issues and inflation leading to increased labour costs. Developers are particularly challenged, as they have to deal with high levels of debt and liquidity constraints.

As the costs are expected to remain volatile for a few more months, is there any change in your strategy or approach towards the launch of new projects?
Though we are actively monitoring market conditions, we are not planning any change to our approach on launching new projects. However, we are increasing construction budgets and focusing more on external amenities in order to provide more value to buyers. This may result in increased costs, but the extra benefits provided should outweigh this cost.

Tell us about the impact on timely delivery of developer projects.
The constantly increasing prices of building materials are a major challenge for the construction industry, as they can lead to delays in project completion and reduced quality of work. Fluctuations in the market value for these materials present a significant risk for all stakeholders involved, such as suppliers, contractors, and clients.
There is an increased lead time for materials, and suppliers are hesitant to accept orders due to the uncertainty of the market. This means that material contractors are further apprehensive about accepting offers or quotation requests. As a result, developers may need to adjust their plans in order to ensure timely completion of projects.

How has the consumer behaviour changed with change in property costs? Do you expect the demand to decrease?
The changing property costs have certainly affected consumer behaviour. As prices increase, consumers may be more hesitant to purchase and less likely to spend beyond their budgets.
The real estate industry has been adapting to the pandemic since its onset, and the second wave of infections had further compounded their challenges. In particular, there has been a steep rise in the cost of key raw materials such as steel, cement, solid blocks, nails, binding wires, and plywood. This increase has been as much as 100 per cent in some cases compared to last year, severely limiting the developers› ability to offer discounts to their customers.
The decrease in demand may drive developers to offer more amenities or better value proposition in order to remain competitive in the market.

What is the major challenge that you have come across with the rising costs and how are you combating the same?
One major challenge with rising costs is that companies must make the right decisions on how to optimise their manufacturing processes, implement cost-saving measures and negotiate supplier terms in order to reduce their input costs without sacrificing quality. This is why selective manufacturing and value engineering are important, as they allow companies to reduce costs while still achieving their desired output. Additionally, fast/advance payments can help companies meet their vendors› needs while also helping them reduce their overall expenses. Finally, a focus on material consumption can provide companies with an opportunity to decrease their costs by reducing their materials used and exploring cheaper alternatives.

How do you envision the future of real estate development and consumer behaviour with the rising cost of cement and other construction materials?
In the future, the rising cost of cement and other construction materials will likely lead to real estate developers exploring alternative recycled materials. Additionally, consumer behaviour will likely shift towards more energy-efficient and environment-friendly construction methods, as well as green design initiatives like zero-waste construction and biophilic design. Real estate developers will also have to look for ways to reduce their material consumption, such as through the implementation of prefabricated structures, the use of intelligent building technologies and the development of holistic sustainability strategies.

-Kanika Mathur

Concrete

Cement industry sees record growth amid booming construction demand

Glimpses from the 13th Cement Expo in Hyderabad.

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“There’s no waste in India; everything is wealth,” was the thought-provoking idea that came from Dr Mohapatra, DG, NCCBM, as he shared his views on ‘Circular Economy and Sustainability’ at the recently concluded 8th Indian Cement Review Conference. The questions he raised and the ideas he presented were enriched with his decades of experience of working on research, development and analysis of alternative raw materials and renewable fuel for the cement industry. He highlighted the struggles in manufacturing blended cement and the opportunities that are available for its use. Finally, he suggested ways to ensure that each manufacturing plant falls within the gamut of a circular economy.

On his part Dr Sriharsha Reddy, Director, IMT Hyderabad, elaborating on ‘ESG – Green Financing: A new opportunity for the cement industry’, brought to light a number of important issues pertaining to fund procurement through traditional methods and the challenges therein.

Highlighting his views on carbon capture and its benefits for the cement manufacturers, Saurabh Palsania, Executive Director and Group Commercial Head, Dalmia Cement (Bharat), underscored the need to implement innovative technology and most importantly a proper strategy, in order to revolutionise the efforts towards net zero emissions. “Carbon capture, utilisation and storage (CCUS) is an investment-intensive process that also requires a commitment of time and labour. Keeping all these factors in mind, cement companies need to chart out an effective strategy to incorporate CCUS into their eco systems, ensure purity of the captured carbon and channel it towards predetermined activities for its optimum utility,” he said.


Pratap Padode, Founder & President, FIRST Construction Council,
summarised the challenges faced by the Indian cement industry as well as the growth opportunities it presented for manufacturers in terms of technological innovation and capacity building. He supported his opinions with statistical findings and his in-depth knowledge about the Indian cement and construction industries.

Several discussions from the event highlighted several critical aspects of the cement industry.

ESG – Green Financing: A new opportunity for the cement industry

The cement industry has made progress in reducing energy consumption and power usage, but the challenge now lies in reducing carbon emissions. With breakthrough carbon capture technologies and solar calcination of limestone, the industry can work towards achieving zero CO2 emissions. However, the economic value of carbon capture needs to be explored, with government support through carbon labelling, trading, and green funds. Other solutions such as non-contact grinding and heat recovery from kilns can also be explored to bring emissions to zero. The industry can achieve sustainability and low carbon footprint with digital transformation and well-planned processes. To finance green initiatives, traditional lending institutions such as banks are now considering the economic value of eco-friendly practices. However, long-term loans remain a challenge, and other lending institutions such as venture capitalists and government grants need to be explored.

Demystifying digitalisation and maximising the value chain impact

Digitalisation is crucial in optimising all stages of cement production. Industry 4.0 has provided tools that help determine the desired product quality, which is vital in meeting customer demands. As the importance of ESG continues to grow, digitalisation can help improve processes and reduce environmental impact. Transparency is also key, and a cloud-based platform can facilitate this. Automation at the plant level is vital for both efficiency and safety. However, it is important to remember that profitability is also essential for sustainability. Therefore, implementing digital tools and automation must be done with a focus on achieving profitability without compromising on sustainability.

Innovative supply chain strategies in the cement industry

Innovative supply chain strategies are crucial for the cement industry to remain competitive, with logistics and transportation being at the forefront. Industry experts discussed that the key to cost efficiency lies in innovation in first and last mile connectivity. However, logistics should not be viewed as merely a commercial function, but rather as a technology function. By investing in technology, cement manufacturers can drive the supply chain in a much better way, enabling them to evaluate processes from a revenue angle rather than just cost.

Industry experts also agreed that logistics is the only differentiator a cement company can have today, rather than cost or quality. As such, it is essential for cement manufacturers to explore non-renewable sources of energy to address the energy demand for distribution. Automation is also considered a key element for future logistics solutions. With these innovative strategies in place, the cement industry can increase efficiency and sustainability, which in turn can positively impact the bottom line.
On his part, Gaurav Gautam, Head of Sales, Beumer Group, highlighted the innovations in material handling systems that the is undertaking in order to make the movement of finished products smoother along the supply chain. The company specialises in tailor-made intralogistics solutions that help maximise productivity of cement companies.

Truly, the 8th Indian Cement Review Conference brought the industry together in a informative discussion on thought-provoking ideas and suggestions. The presentation weremade by Jayesh Patil, Assistant Manager, Flow Aids, Martin Engineering; Nischal Basavaraj, Regional Head – South, Liugong India; Sasi M Kumar, Business Development Manager – Cement, ExxonMobil; and S Chakravarti, Managing Director, Ecodea Projects and Control.

The conference was held alongside the 13th Cement Expo and Indian Cement Review Awards 2023. Partners supporting the event included: Presenting Partner: ExxonMobil Lubricants; Gold Sponsor: JK Cement and PhillipCapital India; Silver Sponsor: LiuGong India; Associate Sponsor: Humboldt Wedag India; Presentation Partners: Martin Engineering Company India, Beumer India, and Ecodea Projects & Control; Logo Sponsor: Stotz Gears; and Exhibiting Partners: Toshniwal Industries; TIDC (Murugappa Group), and Ringfeder Power Transmission India.

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Solutions to protect concrete against monsoon

Concrete patching compounds for repairing concrete window ledges.

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As the monsoon season rapidly approaches in India, the urgency to address potential damage to the commonly used building material – concrete –intensifies. Weathering and loading can cause cracks and deterioration, impacting both the structure’s integrity and aesthetics and leading to water penetration and reinforcement corrosion. To ensure durability and prevent further damage, it is essential to promptly repair any concrete cracks.

Several structures face a common problem during monsoon season – holes created by water penetration or impact in concrete window sills. These not only affect the window’s appearance and functionality but also pose a safety hazard. Fortunately, various concrete repair compounds are available in India to fill such holes and restore the window sill. Don’t wait until it’s too late –CW researches some of the concrete repair compounds that could help protect concrete structures from monsoon damage:

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Concrete

Heidelberg Materials secures SBTi validation

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The Science-Based Targets Initiative (SBTi) has validated Heidelberg Materials’ new 2030 CO2 reduction targets. The targets have a base year of 2020 and conform to a 1.5°C climate change framework. Per tonne of cementitious material, the producer is now committed to reducing its Scope 1 CO2 emissions by 24 per cent, its Scope 2 CO2 emissions by 65 per cent and its Scope 3 emissions by 25 per cent.

Images Source: Google Images

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