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Concrete

Looking at a Sustainable Future

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With the infrastructure and housing sectors in India growing exponentially, the demand for precast concrete has given rise to new innovations, automation and improved technology. As the cement industry marches towards its net zero targets, ICR delves deeper into the eco-sustainable benefits of precast concrete.

Precast concrete by definition is a form of concrete that is prepared, cased and cured off-site, usually in a controlled factory environment, using reusable moulds. Precast concrete elements can be joined to other elements to form a complete structure. Typically used for structural components like wall panels, beams, columns, floors, staircases, pipes, tunnels, etc., in infrastructure projects, precast concrete is an economical and practical option used by builders. Most precast products are cast in a factory using a wet-cast method, but others are cast on site—such as tilt-up panels.

‘Review of Precast Concrete Technology in India,’ a research report by the International Journal of Engineering Research and Technology, states that the rapid growth of population in Indian urban regions is leading towards the huge demand for basic amenities and resources like housing, infrastructure, resources, etc. The government of India (GOI) intends to provide housing to every citizen by 2022. To achieve the target, the Indian construction industry needs a method of rapid construction technology like precast concrete. Various technical studies show that the application of precast technology is only approximately 2 per cent of the total Indian construction industry. Precast concrete is used extensively in building structures, for e.g., structural frames, floors and roofs, claddings etc. Many buildings now include a mixture of both construction techniques, sometimes incorporating structural steelwork, in-situ concrete and precast concrete elements.

According to a research report by Market and Market, the global precast concrete market size is projected to grow from US$ 144.6 billion in 2022 to US$ 198.9 billion by 2027, at a CAGR of 6.6 per cent from 2022 to 2027. The precast concrete market is expected to witness significant growth in the future as concrete is a natural building material, which is 100 per cent recyclable and in combination with steel, it is a safe, sustainable and earthquake-resistant material with little wear and tear.

The precast structures of concrete derive its name from its off-site production. It is usually constructed in multiple stages to ensure its strength, durability and usefulness on-site. Most precast products are cast in a factory using a wet-cast method, but others are cast on site—such as tilt-up panels. Depending on the scope of the project, concrete is prestressed with steel or cable reinforcement to increase overall strength of the structure.

Use and Type of Precast

As the technology of construction is increasing day by day, precast techniques are gaining popularity as they considerably help reduce the expenses of the construction process. Concrete is the key component of precast structures as it contributes to the transformation of structural entities with a high success rate. It is extensively used in the structural entities like buildings, floors, roofs, claddings, structural frames etc. There are two main types of precast building frames – Structural Frame and Cross- Wall Frame.

These have been proven to be successful as a building material because they help with fast construction and provide economic and affordable advantage to the makers of the structure. These come with quality controls, standardised volume and measurements and have a good strength to weight ratio.

Every project requires specific types of precast that helps in its successful completion. A precast slab comes in many types, namely, hollow core units, double -tee units, solid core slabs and bi axial voided slabs which ultimately help to gain more advantages. They are widely preferred and used in construction activities as they suit most types of architectures and adapt to the requirements of the builders.

A hollow core slab provides maximum structural efficiency by reducing the dead weight. Double-tee units are primarily designed for flooring purposes and lighter in weight. At the same time, the depth of units may vary depending on the span. A solid core slab is a prefabricated one that looks similar to a solid slab, which can help to meet essential needs in the construction process. The biaxial voided slabs are the latest ones that are more efficient than traditional floor structure.

In precast beam and column, the beam is typically used as a ledge for other precast flooring types, which ultimately give ways for obtaining optimal results while the precast column is typically used to support a beam and the sizes and shapes can vary with a building project. Precast columns are usually rectangular vertical structures while beams could be of various types like tee-beams, beamshells, L-beams, U-beams, and rectangular beams.

For the stability of a frame structure that can carry vertical load, precast walls come as the perfect solution. Most construction organisations and builders use precast walls and floor slabs to make a complete structure which is suitable for their building’s stability and enhances the structural integrity and aesthetics as well as is cost effective while ensuring optimal results. Curtain walls, load-bearing wall units, shear walls, and form work for cast-in-place concrete are the four types of precast walls available for the buildings, allowing them to maintain a better environment. The precast sandwich wall covers insulation properties to a building structure thereby helping to get more protection during extreme weather conditions. It consists of two reinforced concrete shells made from different types of materials.

Besides the core structures of any building, precast concrete structures are available for balconies and staircases as well. There are two types of precast products. Those shaped in a single way or way and are used repeatedly are standard products such as beams, decks, and railroad ties etc, while those that are designed to suit specific structures and places are specialty structures.

There are some decorative applications precast concrete as well in structures like countertops, sinks, bathtubs, planters, garden furniture, window sills, accent strips, statues and many more.

Materials for Precast Concrete

Precast Concrete has cement as the key raw material. The kind of cement used to make the concrete is what defines its properties and quality.

Cement should comply with the requirements of IS 456;2000, for gaining satisfactory performance in a structure. The Ordinary Portland Cements (OPC) 43 grade (IS:8112) and 53 (IS:12269) are normally used in precast concrete construction for general purpose. Portland Pozzolana Cement [IS 1481] and Portland Slag Cement [IS 455] are preferred in making precast concrete for structures in polluted environments.

High silica cement is advised to be avoided as it suffers reversion and loses a large portion of its strength in warm and humid conditions.

Supplementary cementitious materials (SCMs) like fly ash, ground granulated blast- furnace slag, metakaolin and silica fume enhance the results of ordinary portland cement (OPC) hydration reactions in concrete and are either incorporated into concrete mixes as a partial replacement for portland cement or blended into the cement during manufacturing. They should comply with the requirements of the appropriate parts of IS;3812 for fly ash, IS;12089 for GGBS and IS;15388 for silica fumes. The benefits of Supplementary cementitious materials include reduced cost, improved workability, lower heat of hydration, improved durability and chemical resistance.

Process of Casting Concrete

The requirement of precast differs from project to project. Thus, it becomes important what type of structure is suitable for the project and it is then prepared in stages.

Engineering of the precast is the first stage of making the required structure for any project. Engineers use the latest design tools and softwares to curate detailed drawings of the required structure. Once approved, these drawings are then used as a blueprint for the rebar cage assembly and the entire precast project. These designs made by able engineers have to be approved, post which moulds are created and then concrete is placed in them.

If the precast structure is required to be reinforced with steel, the first step of the process is to cut and bend the steel to meet the required measurements of the mould or the structure. The rebars must be cut with utmost precision to attain the desired dimensions. Once cut into different shapes and sizes, the bars are then assembled and tied together to form a reinforcement cage for the precast structure.

The moulds in the are made ready with measurements and drawings shared by engineers. These must be applied with form release agents. These agents are those that help the final structure release from the mould with ease and without damaging either surface. They also help maintain quality and aesthetic finish to the concrete. The moulds for concrete or the forms should be prepared by securing embedded items or openings cutouts before the release agent is applied on all surfaces.

The cage is then placed in the form with the help of a crane. This process requires precision and must be followed by a pre-pour inspection and quality check that allows the factory workers to understand any damage to the form or adjustments required before concrete is placed in the mould form.

Precast factories place concrete in moulds by two methods. By using premix concrete that comes ready made as per the required quality and is mixed with water and put in the structure. The other method is by mixing raw materials like cement, sand, coarse aggregates, and chemical mixtures in the factory to make the concrete. The raw material quality checks and mixture formulations are done in laboratories in the premises of the factory. The mixed concrete also goes through a spread test in the laboratories that verify if the resulting mix is the right flow without any segregation. Concrete is then placed in the mould.

This has to be done carefully to ensure no air is trapped in the mould. Once the pouring is complete, the top of the mould is screened and the specific finish is applied.

“Precast casting concrete elements are manufactured with the required steel reinforcement either in formwork, moulds or on steel plates with side shuttering etc. The concrete cast is made at a different location and is then transported to the site. Precast elements are made of minimum M20 to M50 grade of concrete says Vijay Shah, Director, India Precast. “Prestressed concrete is a combination of high strength concrete and tensioned steel strands. This combination makes a strong structural unit that is useful in building roof slabs, bridge girders etc.

Reinforced concrete is manufactured from a combination of high strength concrete and normal reinforcement bars,” he adds.

Curing of the concrete in its mould is done in controlled environments in the factory premises. This allows the mix to cure and reach its full strength before it is transported to the building site. A quality check is performed to check if the product has achieved its full strength and then the process of stripping is given a go-ahead.

To strip the precast concrete from its mould, the outer jacket of the mould or form is removed. The inner core is then carefully collapsed for lifting equipment to attach to the structure and pull it out of the mould. The casted concrete is then removed and cleaned for its post pour inspection.

A quality check inspector does a thorough postpour inspection of the casted concrete to ensure all the design elements and dimensional specifications provided by the user of the structure are intact. These quality inspections also look into any visual defects visible on the surface. Post the clearance, the precast concrete is then sent over to the site for use.

Advanta ges of Precast Concrete

Some of the benefits of using precast concrete in construction projects.

Control on quality and production is achieved when precast concrete comes into play. Before the precast is sent over to the site for use, it goes through quality checks and only the approved casts in design and technicalities are used in construction. Since precast is manufactured in a controlled casting environment it is easier to control the mix, placement, and curing. Similarly, there is controlled production and reduced wastage the quantity of production is determined.

Reduction of overall construction time is an advantage that is achieved by working with precast structures. Since the structures are made at a different location or factory, it gives the construction workers time to work on other aspects of the building and construction process. Saving time means saving money.

The use of precast concrete leads to elimination of clutter at the construction site and enables ease of installation, thus enhancing the security at the site. This also reduces the need of a lot of people for the process of installation.

Precast concrete enhances durability as it lasts long without the need of a lot of maintenance. High density precast concrete is usually made using tested components that reduce corrosion or moisture.

Precast Promotes Sustaina bility

The precast structures are manufactured using environmentally friendly procedures, making them sustainable in short term and long term. Their casting in controlled environments and in measured quantities and with quality checks considerably reduces the waste that takes place when concrete is mixed on-site.

Nikita George, Director – Operations, APCO Concrete Blocks and Allied Products, says, “The blocks that we manufacture follow the highest quality parameters that give a very long life span. When used in building, the age of these blocks can reach upto 100 years. The blocks used in these buildings at the time of demolition can be re-crushed and used to manufacture the same product again. And since concrete blocks are one of the strongest products available in the market, the damages are virtually zero on site.”

The aggregates used in the mix of concrete are natural like sand, rock, gravel and water. These can be acquired without damaging the environment, thus, making it an eco-friendly material.

– Kanika Mathur

Concrete

Cementing a Greener Future

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Udai Singh, Vice President – Power Systems, Greater India, Schneider Electric, discusses the collaborative efforts undertaken by the industry for sustainable manufacturing operations.

A s the second-largest cement producer worldwide, India is experiencing a surge in demand, driven by rapid infrastructure development and residential expansion. In response to the pressing climate change concerns, the country is taking proactive measures and aligning its progress with sustainable practices. With a clear objective of achieving a net-zero economy by 2070, the cement industry plays a pivotal role in this transformative journey, necessitating a shift towards sustainable cement manufacturing through robust decarbonisation strategies and collaborative endeavours.
The global cement industry accounts for 7-8 per cent of the world’s carbon emissions. This is largely because cement production is a complex and highly energy-intensive process. The industry’s heavy reliance on coal for energy needs significantly contributes to elevated carbon emissions. This makes it critical for this industry to adopt a decarbonisation roadmap supported by technology, innovation and collaboration.

Collaboration for sustainability
Formulating a well-defined decarbonisation strategy in collaboration with expert consultants is crucial for cement companies to address operational challenges and identify key areas for emission reduction and energy efficiency. With a tailor-made decarbonisation roadmap, they can expedite the realisation of their emission reduction and energy efficiency targets. This approach involves benchmarking their facilities against industry peers on critical parameters, such as energy efficiency, carbon footprint reduction, adoption of renewable energy sources, minimising fossil fuel reliance and embracing sustainable practices. By diligently tracking their decarbonisation efforts through benchmarking, cement makers can gain valuable insights and knowledge, leading to better resource allocation, optimisation of energy-intensive processes and adoption of efficient practices for overall carbon reduction.
Also, considering the urgency to switch to renewable energy sources and reducing dependency on coal, the cement makers can use technology solutions with the help of technical sustainability experts to simulate the best mix of alternative fuels including biofuels, municipal waste, etc. Process Simulation can empower them to identify optimal combinations, reduce costs and gain flexibility in fuel choices, thereby minimising environmental impact and fortifying their resilience against market fluctuations and supply chain volatilities.
In addition, a decarbonisation strategy leveraging technological solutions not only enhances manufacturing efficiency but also extends to related operations. For instance, they can reduce idle hours of heavy earth-moving machinery to reduce energy demand and gain cost advantages. Moreover, deploying advanced digital solutions offers them better management and monitoring of the machinery with effective scheduling of equipment. Additionally, process optimisation and real-time dynamic simulations across various parameters within the facility lead to higher operational efficiency, reduced clinker to Cement ratio, reduced fuel and thermal energy consumption, predictive maintenance, and proactive issue detection of alternative fuels and raw material feed availability.

Beyond decarbonisation
While reducing carbon footprint is one of the primary objectives of sustainable cement manufacturing, cement manufacturers can gain a multitude of benefits from it. For instance, achieving sustainability in operations results in higher energy efficiency and reduced energy consumption. This massively lowers operational costs for cement companies and ultimately might result in reduction in prices of their end products, making them more competitive and resilient in the market.
Moreover, the surge in consumer awareness surrounding sustainable practices has elevated the significance of sustainable manufacturing. In today’s landscape, consumers are increasingly drawn to products with minimal environmental impact. Thus, by adopting sustainable practices, cement companies can align their offerings with consumer preferences, gaining a significant business advantage.
In addition to consumer preferences, fostering collaboration with technology partners paves the way for accelerated innovation and the deployment of cutting-edge technologies. This collaborative approach propels the cement industry towards greener production methods and reinforces its position at the forefront of the sustainability mission. By executing a robust decarbonisation strategy guided by collaborative efforts, the cement industry plays a pivotal role in supporting the transition towards a low-carbon future. The benefits of sustainable cement manufacturing extend well beyond reducing carbon emissions. Energy efficiency, cost savings, consumer appeal, and technological innovation all converge to enhance the industry’s overall environmental stewardship and competitiveness in the pursuit of a greener and more sustainable future.

ABOUT THE AUTHOR
Udai Singh, Vice President – Power Systems, Greater India, Schneider Electric
is a a seasoned business leader with extensive experience in sales, marketing, and operational management.

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Concrete

Digital Evolution

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Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp and Chirag Shah, Head – Marketing, Nuvoco Vistas Corp.

In the continuously changing world of the Indian cement business, embracing new technology has become critical for increasing efficiency, monitoring cost and revenues, and assuring higher quality products. Automation, artificial intelligence and data analytics are all helping to make manufacturing processes run more smoothly, reduce downtime, and maintain high standards. For example, machine learning can anticipate when maintenance is required, IoT allows for real-time monitoring of equipment to prevent malfunctions, augmented reality is frequently utilised for safety training, and big data analytics assists in identifying and resolving production concerns with speed and accuracy.
Going digital is more than just implementing new technology. It also entails integrating it into all aspects of the organisation, from physical asset management to regulatory compliance. Those who accept these changes early on gain an advantage by sharing best practices and increasing value for all parties involved, propelling the sector towards a more efficient, sustainable and inventive future.
Nuvoco has maintained its commitment to digital transformation. Nuvoco chose not to just weather the storm but use it as a catalyst for transformation. The introduction of NuvoNirmaan, a contemporary Direct-to-Consumer (DTC) platform, exemplifies this mindset. NuvoNirmaan goes beyond traditional limits, providing a comprehensive digital platform that walks clients through each stage of the home-building process. From budget estimates to construction instructions to Vastus, this app exemplifies Nuvoco’s commitment to customer-centric solutions and establishes a new industry standard.

Digital strategies
Central to Nuvoco’s digital transformation journey is the Digitally Enabled Nuvoco (DEN) programme, a testament to the company’s proactive approach to addressing the evolving needs of stakeholders. Through strategic initiatives under DEN, Nuvoco has leveraged technology to elevate customer engagement.
One such project is the adoption of the SAP consumer Relationship Management (CRM)
system nomenclature as Nuvoco’s eXcellence Sales Assistant (NXSA), provides Nuvoco’s salesforce with actionable insights into consumer behaviour and preferences. This integration not only builds consumer connections but also enables interaction across all touchpoints.
Furthermore, Nuvoco has introduced a modern loyalty rewards program through mobile apps like ‘Vriddhi,’ ‘Milan,’ ‘Maitri,’ and ‘Nipun’ to cater to dealers, sub-dealers, and individual house builders. These apps are integrated with enterprise resource planning software, making transactions smoother and enabling real-time tracking of loyalty benefits.
Looking ahead, Nuvoco is still dedicated to leveraging cutting-edge technologies like Artificial Intelligence and Industry 4.0 to foster innovation and sustainability. As the industry advances, Nuvoco is set to lead the way, moving ahead toward a safer, smarter, and more sustainable future.
In short, Nuvoco’s digital transformation journey is more than a strategic requirement; it demonstrates the company’s vision, resilience, and dedication to customer-centricity. By adopting digitisation, Nuvoco has not only adapted to changing times but has also emerged as a cement industry innovator, setting new norms and redefining possibilities.

ABOUT THE AUTHOR
Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp
spearheads digital initiatives, enhancing the synergy between technology and business strategy.

Chirag Shah, Head – Marketing, Nuvoco Vistas Corp, with over 20 years of experience builds marketing strategies for the brand.

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Concrete

Streamlining supply chains will become paramount

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Pankaj Phadnis, President, Retail, Infra.Market, discusses the strategic expansion and the company’s vision for the future of AAC blocks and the construction industry.

What prompted Infra.Market to enter the AAC blocks market, and how does it align with their overall growth strategy?
Founded in 2016 and valued today at $2.5 billion, Infra.Market, India’s leading construction materials company, is reshaping the future of construction. Utilising advanced manufacturing, innovative planning, and technology, it generates value by supplying products under its brand and from invested companies like RDC concrete and Shalimar Paints. It is the only company in the country to seamlessly supply over 15 different construction material product categories, including concrete, autoclaved aerated concrete (AAC) blocks, steel, pipes and fittings, mdf, plywood, laminates, tiles, bath fittings and sanitary, fans, lights, kitchen and electrical appliances, modular kitchens and wardrobes, designer hardware and even paints.
Infra.Market’s decision to venture into AAC blocks stemmed from a strategic assessment of market demand, opportunities for diversification, and a commitment to innovation. Recognising the increasing demand for lightweight and sustainable construction materials, Infra.Market identified AAC blocks as a viable solution, aligning with the growing preference for eco-friendly building materials. The Indian AAC block market stands as the second-largest manufacturer globally, trailing only behind China. Projections indicate a robust compound annual growth rate (CAGR) of 14.3 per cent from 2020 to 2027, with an estimated market value of 11,000 crores. Despite its significant potential, the industry remains largely fragmented, characterised by numerous regional players.
At Infra.Market, we aim to consolidate this landscape by establishing a pan-India presence. Currently, we operate five manufacturing plants, strategically positioned across the nation. Additionally, plans are underway for the establishment of five more plants, further strengthening our footprint and ensuring widespread accessibility of our AAC blocks products. Expanding into construction materials, Infra.Market aims to diversify its portfolio, serve a broader customer base, and lead in sustainable solutions, reflecting its long-term vision for growth.

Share insights into the market trends and growth opportunities for AAC blocks in the construction industry.
The market trends for AAC blocks in the construction industry are indicative of a significant shift from traditional red bricks to AAC blocks, presenting substantial growth opportunities. Despite the substantial growth witnessed in AAC block usage over the past decade, it currently constitutes only 7-8 per cent of the industry, with red bricks still dominating 85-90 per cent of the market. However, there’s been a noticeable decline in the supply and consumption of red bricks due to environmental concerns across most parts of India.
AAC blocks have emerged as the preferred alternative to red bricks across all segments, including residential, commercial, and infrastructure projects. India’s annual production of bricks is approximately 440-530 million cubic meters per annum, whereas AAC block manufacturing capacity stands at approximately 27-32 million cubic meters. The widespread adoption of AAC blocks is evident in metro cities like Mumbai and Delhi, where they have achieved around 70 per cent penetration, replacing red bricks in many construction projects.
Government infrastructure projects and major residential and commercial developers recommend the use of AAC blocks, further driving their demand and market penetration. Moreover, with the improvement of supply chains, AAC blocks are increasingly being utilised in smaller towns and villages, expanding their reach and market potential. This shift signifies not only a preference for more sustainable construction materials but also presents lucrative growth opportunities for AAC block manufacturers and stakeholders in the construction industry.

How does automation and technology contribute to your manufacturing process? Has research and development helped in improving the performance?
Automation and technology play a crucial role in optimising our manufacturing process for AAC blocks. Our state-of-the-art R&D lab is instrumental in this endeavour, overseeing the manufacturing process and implementing rigorous quality control procedures. Through automation, we streamline operations, enhance efficiency, and ensure consistency in product quality. Advanced technology enables us to leverage data analytics and real-time monitoring to identify and address any potential issues promptly, thereby minimising downtime and maximising productivity.

What role does AAC blocks play in green building and sustainable construction practices, and how does your company contribute to these efforts?
Sustainability shines through in our approach and eco-conscious construction practices. Our AAC blocks have earned the prestigious green product certification from the CII-Green Products and Service Council, showcasing their environmental integrity and role in green building. By incorporating waste materials like flyash and slag into our concrete products, we actively reduce our ecological footprint. Additionally, our membership in the Indian Green Building Council recognises our dedication to green initiatives. Expanding our sustainability efforts, we have delved into metal recycling to mitigate the construction industry’s environmental impact, thereby creating a greener, more sustainable future.
Beyond individual businesses, at Infra.Market, we champion eco-friendly practices. We launched IM Nirmaan, a CSR initiative by Infra.Market that has positively impacted more than 2500 construction workers by providing comprehensive skilling programmes, aligning with sustainable construction. With IVAS, our consumer brand, we pledge to plant two trees for every kitchen sold. Our kitchens are designed with a focus on being carbon neutral, from materials selection to manufacturing processes, ensuring minimal environmental impact.

What innovative strategies are you implementing to optimise the production and distribution of AAC blocks?
Our objective at Infra.Market extends beyond mere commerce; it revolves around establishing unwavering trust by seamlessly integrating technology into every aspect of our operations including those of AAC blocks. Through the incorporation of technology into our supply chain, we anticipate capacity utilisation and efficiently allocate demand. We are actively developing technical solutions utilising cloud infrastructure, data analytics, machine learning/artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) for our stakeholders. Our retailer app streamlines management processes, including purchasing, financing, inventory management, and delivery, all within a single platform. Thus, it helps optimise the production and distribution of AAC blocks. We have developed a customised digital ecosystem for the market using microservices, Golang, Python and PostgreSQL, increasing delivery efficiency with astute insights and striving for user experiences on par with leading online platforms.

What are the primary benefits of using AAC blocks in construction projects, and how do they compare to other materials?
AAC blocks present many advantages over conventional construction materials such as red bricks, concrete blocks, flyash blocks, mivan shuttering and prefab structures. These benefits position AAC blocks as a superior choice in construction projects. Here are some key advantages:
Lightweight: AAC blocks are significantly lighter than traditional alternatives, reducing the overall dead weight of the structure. This characteristic facilitates easier handling and transportation
during construction.
Green product: Utilisation of fly ash and reduced water consumption in the manufacturing process make AAC blocks an environmentally friendly option. This sustainability aspect aligns with green building practices, contributing to a reduced ecological footprint.
Cost saving: AAC blocks offer cost savings compared to other materials due to their efficient production process, lighter weight and reduced labour requirements during construction.
Faster construction and improved labor output: The lightweight nature and ease of handling of AAC blocks enable faster construction, leading to improved labour productivity. This results in shorter project timelines and reduced labour costs.
Better thermal insulation: AAC blocks provide superior thermal insulation properties, helping to regulate indoor temperatures and reduce energy consumption for heating or cooling purposes.
Flexibility: AAC blocks can be easily cut into smaller sizes, allowing for greater flexibility in
design and construction, accommodating various architectural requirements.
Termite resistant: AAC blocks are inherently resistant to termites, offering long-term durability and reducing the need for pest control measures, enhancing the longevity of the structure.
Compared to other materials, AAC blocks stand out for their combination of lightweight, eco-friendliness, cost-effectiveness, speed of construction, thermal insulation, flexibility and termite resistance. These qualities make AAC blocks a preferred choice for construction projects seeking efficiency, sustainability and durability.

How do you see the future of the AAC blocks industry evolving, and what opportunities or challenges do you anticipate?
The AAC blocks industry in India is developing, poised for significant consolidation and growth in the years ahead. The landscape is changing as more organised players are investing to meet the increasing demand, setting the stage for expansion and advancement. With this consolidation comes the anticipation of progress across various dimensions of the industry, ranging from operational efficiency to research and development initiatives and the optimisation of supply chains. The establishment of new production capacities by organised entities is set to fortify the industry’s ability to keep pace with escalating demand effectively.
Moreover, a dedicated focus on research and development is expected to usher in technological innovations aimed at elevating the quality, efficiency, and sustainability. Streamlining supply chains will become paramount, ensuring the prompt delivery to construction projects nationwide. As AAC blocks continue to gain traction as a superior construction material, the market is primed for expansion, offering enticing prospects for manufacturers and suppliers alike.
Navigating the sourcing of raw materials and adherence to sustainability guidelines is a significant hurdle for AAC blocks manufacturers. As competition intensifies with industry consolidation, companies will need to differentiate themselves through product quality, innovation and superior customer service to maintain an edge. Additionally, meeting the increasing demand may necessitate investments in skills development programmes to ensure a proficient workforce capable of driving industry growth, mirroring our IM Nirmaan initiative. Through IM Nirmaan, we focus on skilling and upskilling construction workers to meet the evolving needs of the industry and ensure sustainable progress. Workforce development not only enhances the capabilities of individuals but also strengthens the overall resilience of the construction sector.

What sets Infra.Market apart in the AAC blocks market, and what are your long-term goals and strategies for growth?
Infra.Market distinguishes itself in the AAC blocks market through a combination of strategic initiatives and unwavering commitment to excellence. Our long-term goals and growth strategies are intricately aligned with our vision to be the foremost player in the industry while maintaining a steadfast focus on quality, service, and innovation. Our aim is to become the foremost AAC blocks manufacturer in a year, dominating major cities with top-tier products and services by setting an unmatched standard for quality and reliability in the market. At the core of our strategy lies our dedication to manufacture Grade 1 AAC blocks, ensuring superior strength and above. Our excellence is encapsulated in our tagline ‘Majboot Blocks, Majboot Deewarein,’ symbolising the strength and durability of our products, which have become synonymous with reliability and trustworthiness.
We recognise the importance of engaging with influencers and institutions to expand our reach and establish ourselves as the preferred supplier of choice in the market. Further solidifying our position as a market leader, we are forging strategic partnerships and collaborations. We prioritise and actively invest in research and development, innovation and technology to stay ahead of the curve and anticipate evolving market trends and customer preferences.
As part of our long-term growth strategy, we plan to expand our presence across geographies, strategically positioning ourselves closer to major markets to better serve our customers and capitalise on emerging opportunities. Our relentless pursuit of excellence, coupled with our customer-centric approach and innovation, forms the cornerstone of our long-term goals and strategies for growth in the AAC blocks market. We are confident in our ability to achieve our vision of becoming the leader in the industry while delivering value to our customers and stakeholders.

  • -Kanika Mathur

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