Though the top cement maker has its traditional brands Sankar, Coromandel, and Raasi, it has chosen to use the CSK brand, which has a national recall, to launch two new cement products: Conkrete Super King and Halo Super King.
The company’s approach of involving the CSK brand and M S Dhoni, who is also Vice-President of Marketing for India Cements, is expected to boost exposure for the new products, which will be offered at a premium (25 per cent more than regular cement per bag). The two goods are packaged in CSK colours of yellow and blue. Dhoni’s number 7 has also been used by the company. It packaged the new cement Conkrete Super King (CSK) with the concept ‘Power of 7,’ which includes high durable strength, short setting time, easy workability, corrosion resistance, eternal smooth finish, no seepage, and all-weather proof nature for all concrete needs from foundation to roof. Dhoni will also be the face of Super King’s marketing and engagement campaigns. Conkrete Super King (CSK) was created to address concerns that individuals confront, such as structural cracks, seepage, and leakage, while also ensuring long-term stability and strength.