In its Brand Trust Report, 2022, TRA Research named Ambuja Cements Limited, a subsidiary of the Holcim Group and one of India’s leading cement manufacturers, as India’s Most Trusted Cement Brand. Ambuja Cements has also been ranked fifth in the report’s manufacturing category. Ambuja Cements has risen to become one of India’s major cement producers by always striving to provide more than what its clients require. Since its inception, it has been providing hassle-free home-building solutions with its unique sustainable materials and environmentally beneficial procedures. Ambuja Cements has put the customer first by setting industry standards in providing low-carbon, long-term solutions. Ambuja Cements’ innovative product portfolio includes diversified goods for various climatic situations, with the goal of ensuring a greener tomorrow for future generations through such product developments. In collaboration with ACC Limited, Ambuja Cement developed the #ChangeTheStory campaign to raise the narrative surrounding sustainability by demonstrating technology-backed solutions that give practical and measurable outcomes. A non-invasive device called Bubble Barrier will be used to remove 2,400 tonnes of plastic debris from the Mantola canal in Agra as part of this initiative.