Concrete

Ambuja Cements’ #IndiaSalutessaidpur Makes A Splash In The Digital World

Published

3 years ago

February 9, 2022

admin

Ambuja Cement pays passionate homage to a little-known community named Saidpur, popularly known as the village of martyrs, on this Republic Day. Rather than the customary chest-pounding and overt displays of forced patriotism, the video #AmbujaSalutesSaidpur transports us to a hamlet where every household has someone serving in the Indian defense forces.

The film genuinely touches the heart and provides us a glimpse into the devotion that inspires the people of Saidpur to devote their life to the service of the nation. While many businesses adopt the tactic of narrating stories on such occasions, #IndiaSalutesSaidpur uses a real-life premise to highlight the village’s sacrifices and fervour. The film’s portrayal of emotions.

Ayush Paul, VP Marketing – Ambuja Cements, said, “Occasions like Republic Day give us an opportunity to bring such inspirational stories to the forefront. The story of Saidpur is worth telling and we are glad we were able to say it in such a beautiful way. Our brand is more than just cement; we believe in making India stronger. Such stories blend very well with our brand ethos too. Saidpur touched our hearts, and we knew we had to tell this story.”

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UltraTech Cement boosts capacity with new clinker line

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2 days ago

April 21, 2025

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UltraTech Cement has commissioned a 3.35 million tonnes per annum (Mt/yr) brownfield clinker line and one of two 2.7Mt/yr cement grinding mills at its Maihar facility in Madhya Pradesh. The second mill is expected to be operational in Q1 of FY2026. The company has also expanded its Dhule (1.2Mt/yr) and Durgapur (0.6Mt/yr) grinding units and inaugurated its first bulk terminal in Lucknow with a 1.8Mt/yr handling capacity.

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Ambuja Cements gets a new CEO

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2 days ago

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Ambuja Cements has named Vinod Bahety as its CEO for a three-year term, following Ajay Kapur’s elevation to Managing Director. Bahety, formerly the company’s CFO, brings over 25 years of experience in finance and manufacturing, including a previous role as Group Head of M&A at Adani Group. Other key appointments include Rakesh Tiwary as CFO, Madhavi Isanaka as Chief Digital Officer, Vaibhav Dixit as Manufacturing Head, and Ashwin Raikundaliya as Chief Sustainability Officer.

Image source:www.exchange4media.com

Concrete

‘Sabse Khaas Pehelwan’ by Nuvoco

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2 days ago

April 21, 2025

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Nuvoco Vistas Corp has introduced Nuvoco Duraguard Cement ‘Sabse Khaas Pehelwan’, a one-of-a-kind wrestling championship aimed at honouring and nurturing Haryana’s proud wrestling legacy. The initiative offers budding wrestlers an opportunity to compete at a professional level, gain visibility and represent their districts in a prestigious state-wide competition. ‘Seedhi Baat Hai, Duraguard Khaas Hai’ is aligned with Nuvoco’s brand philosophy.