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LafargeHolcim Spain collaborates with Carbon Clean and Sistemas de Calor

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LafargeHolcim Spain, Carbon Clean and Sistemas de Calor have created ECCO2.

LafargeHolcim Spain, Carbon Clean and Sistemas de Calor have created ECCO2. This joint-venture will focus on the development of a carbon capture plant, using advanced technology in the cement factory of Carboneras, Almería. The collaborators have been assessing its technical feasibility and benefits for the local community since the end of 2020. The plant is expected to come online in early 2023. The purpose of the project is to capture the CO2 emissions that are generated during the cement manufacturing process. Thereafter, the captured carbon dioxide will be treated and put to subsequent agricultural use. The captured carbon will be used in greenhouses in the region. It is expected to improve crop productivity through a process known as carbon fertilisation. This process is akin to natural photosynthesis, increasing the eco-efficiency of crops by reducing the proportion of water and soil per kilogram of vegetable production. This circular carbon economy project will reduce carbon emissions and it will offer a sustainable future.

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Branding: How to Make it Work

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Jayanshi Sharma, Brand Strategist and Entrepreneur, Litmus Branding, speaks about a fresh approach to branding.

As someone who is a copywriter and brand strategist in an advertising agency, I can easily say that industries that are unconventional and less seen in the advertising space, always need a fresh approach.
The first step to branding is the purpose and positioning, under the bigger umbrella of brand communication strategy. Then comes the brand identity, the marketing collateral, and the web design and development. Finally, the digital strategies for SEO, SEM and SMM come into the picture. This is a general case scenario that can differ based on where the brand is in the process.
To begin with, I studied cement brands on the world wide web and on digital media. I believe brands are doing great for themselves and I am sure there is scope for improvement but I will give an unbiased opinion as to what I would do if I was the strategist for a cement brand.
I would establish a cement brand as a muscular one, in a rugged tone of voice, lending strength to its users and making sure that they can trust the brand. While in the past we have seen brands adopt a funny approach, I would bring a fresh perspective of emotion blended with strength. A father fulfilling his dream of building a house with cement laying the foundation of that dream, which then becomes a legacy over the years, is an example of the kind of brand language I would aim for.

Taking a stand
An interesting way to break stereotypes would be to have an approach of giving back to society and the environment, such as planting a tree on the sale of every cement bag or sponsoring the education of girls or making sure that one can spread the message of being against child labour loud and clear.
As far as going digital is concerned, every brand has a set of physical assets as they grow. They have property, a premise and other resources. In today’s day and age, having digital assets, such as websites and actively managed social media pages are
equally important.
Remember, there is no one way to build a brand. There can be many but choosing one way out of the many needs a thought process. This depends on what the brand stands for and whether that stand is being effectively communicated to its audience on relevant platforms and to the public at large.

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More Indian states to have biometric surveillance in public places

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Odisha to implement facial recognition project in the Rourkela

More states in India have tendered biometric surveillance projects for some of their cities for facial recognition in public places.The technology used for surveillance purposes seems to be attaining traction in India as two more state governments.Odisha has unveiled a tender for the facial recognition project implementation in the third-largest city, Rourkela, under the Smart City Projects.According to the tender, the facial recognition system being sought will be combined with IP video CCTV cameras and would be able to track people and examine patterns of demonstrations in crowds and identify people captured in numerous live streams at the same time.The system should also be able to initially store up to 10,000 faces on a biometric watchlist in real-time and alert security staff when somebody is spotted in a restricted area. The tender also specifies the watchlist should be scalable to at least one million records.Eventually, the company chosen to supply the system should ensure that it can easily capture images from different environmental conditions.According to the tender, which also details that artificial intelligence-based video analytics will be installed in 110 cameras at various points across the city.It also makes a listing of other key capabilities which the system must have, such as the ability to identify and authenticate based on individual facial features, detect a face from stored video of any format, detect a face from a photo, match faces from recorded media, and integrate with other systems in the future such as an automatic fingerprint identification system (AFIS), among other needs.Authorities in Gurugram say about 1,000 more cameras will be established for surveillance purposes at various places across the Haryana, with attention to be paid to junctions where there is possible to be high traffic in the future due to population growth.An official from the Smart city division of the Gurugram Metropolitan Development Authority (GMDA) said that they are looking forward to establishing these 1,000 cameras as part of the second phase of the project after 1,200 were set up across the city in the first. The cameras have been set up at key locations across the city.Meanwhile, in Karnal, another city in Haryana, there is news that a couple of months after its inauguration, no facial recognition facility of the Integrated Command and Control Centre (ICCC) project is functional yet.In December 2021, the project was launched to oversee traffic and enhance security across the city’s neighbourhoods. The project will establish 129 facial recognition cameras at 29 different locations, but the installation has occurred in just 10 of the areas.

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Also read: Ahmedabad to have 10,000 cameras to geofence public property

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KEC International wins orders of Rs.1,005cr

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KEC International Ltd., a global infrastructure EPC major, an RPG Group Company, has secured new orders of Rs 1,005 crores across its various businesses:

  • Transmission & Distribution (T&D): The business has secured orders for supply of towers and poles in Americas.
  • Railways: The business has secured orders in conventional/ emerging segments in India:
  1. Overhead Electrification (OHE) – Order for Overhead Electrification (OHE) and associated works
  2. Composite – Order for a composite project including track laying, OHE and associated civil works
  3. Semi High-Speed Rail – Order for 2 x 25 kV Overhead Electrification (OHE) & associated works for speed upgradation (Mission ‘Raftaar’)
  • Civil: The business has secured an order for construction of depot cum workshop in the urban infra segment in India.
  • Cables: The business has secured orders for various types of cables in India and overseas. Vimal Kejriwal, MD & CEO, KEC International Ltd. commented, “We are pleased with the traction in orders, amidst global upheavals. With these orders, our YTD order intake has surpassed Rs 16,000 crores with a robust growth of ~50 per cent vis-à-vis last year.”

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