Due to growing importance and awareness, CSR has become more important than ever and impacts the image of the corporate. Thus, impactful CSR initiatives leading and bringing about a positive change in the lives of nearby communities help the company to build a positive image leading to increase customer engagement, employee engagement and offers an advantage over competitors. CSR initiative increases marketplace respect for a company, resulting in enhanced ability to attract qualified personnel, greater employee engagement and increased sales and profitability, believes Sanjay Mehta, President (Commercial), Shree Cement.
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