JSW Group will now have a single group interface for all of its Large Project divisions in the Steel and Cement businesses, following the successful integration of its retail trade across Steel & Cement into JSW One in the East. JSW Group’s end-to-end institutional sales processes will be digitised by Aikyam, which will integrate data from both business entities to create a single 360-degree view of large project customers. This will allow its Client Managers to improve their interactions with large clients and identify cross-selling opportunities, resulting in a better customer experience for clients.
Aikyam integration is expected to open up significant volume opportunities for JSW Group’s Steel and Cement businesses in Gujarat, Karnataka, Andhra Pradesh, Telangana and Maharashtra. It is expected to generate significant new demand for JSW Steel and JSW Cement, as well as the other group companies.