Reliance Infrastructure (RInfra), part of the Reliance Group, through its subsidiary Reliance Cement Company (RCC), announced its foray into Amravati, Maharashtra. The company had commercially launched Reliance Cement in Nagpur in 2012. Says Arvind Pathak, CEO, Reliance Cement, "We are pleased to announce the launch of Reliance Cement in Amravati. Vidarbha is a key market for us and we are happy to expand our distribution network in the region. We are already being counted amongst the leading players in Nagpur in a short span of six months. We are sure that we will taste the same success in Amravati. All our business processes like manufacturing, sales and distribution, and customer service are fully automated and geared to meet the expectations of the NextGen consumers of India."