Operating in the areas of Mumbai and Gujarat, the company is a dealer for Jaypee Cement, the third largest cement producer in India. According to Kampani, the growth of business has been very good. "The largest selling grade of cement is OPC which is primarily used in large construction site and ready-mix plants while PPC is used in the IHB segment and retail sale," says Kampani."In my opinion, the cement industry has always been volatile which depends on the demand and supply in the market. If the demand is more, the prices will increase, and due to climatic conditions when the sales are low, the prices will decrease accordingly. Price change does affect us as we have to convince the customer and explain the reason for the price change," says Kampani. According to him, to an extent this impacts the sales. "The customer takes his own time for to place the orders as they always check with other suppliers. Our monthly despatch is around 2,500-3,000 mt." According to him sales can be improved by more advertisements, promotions, conducting meetings with architects, etc."We enjoy very good support from Jaypee.