JK Cement has made its foray into the wood finishes segment with the launch of JKC Wood Amore – a range of premium Italian wood finishes. #NurturedInItaly, JKC Wood Amore, translates as ??ove for wood??has been formulated in collaboration with Italian wood coatings and finishes pioneer– Sivam Coatings.
JKC Wood Amore brings a range of polyurethane (PU) products ensuring good finish, aesthetics and durability for wood surfaces that is best suited for interiors. The polyurethane range of products are being introduced in clear and white– matt and glossy finishes. It also comes with over 2,000 colours options in PU Matt and Gloss finishes.
Niranjan Mishra, Business Head, JK White Cement, said, ??e have a nation-wide presence in most of the paint retail outlets owing to our marquee brands. JKC Wood Amore is a wonderful addition to our wide range of products as it reinforces our commitment to beautifying spaces; be it your walls, floors, ceilings and now, even wood-work and furniture.”
With the JKC Wood Amore product and colour excellence centre located in Gurgaon, the product is currently being launched in a phased manner and is already available in some key markets of northern India with an ambition of expanding pan-India by 2022. The brand will further launch a polyester, water-based and special effects range of finishes in the near future.