Taking forward the vision of Prime Minister Narendra Modi, Sanghipuram, home to Sanghi Industries’ employees and their families based in Kutch, Gujarat, has moved towards a "less cash" township model with almost 90 per cent of monetary transactions being carried out digitally. In order to promote digital payment systems, shops and existing business entities at the town are equipped with Point of Sale (PoS) machines, major online wallet options and interface apps like Unified Payments Interface (UPI) and Bharat Interface for Money (BHIM).
The efforts have clearly made a mark, as Sanghipuram was launched as one of the "less-cash" townships of India by Prime Minister Modi at Nagpur a few days back.
With a population of around 2,500 people, Sanghipuram is a self-reliant town with businesses, shops, hospitals, schools and other infrastructure facilities required for an integrated township.
Aditya Sanghi, Director of Sanghi Industries, said, "Our company believes in following the best practices initiated by the Government of India. Not only have we implemented this less cash initiative in our township, we have further extended it to our dealer network in Gujarat as well as other states where Sanghi Cement is sold. About 90 per cent of monetary transactions in Sanghipuram have now turned cashless and digital."
As a result of these efforts, the number of daily cashless transactions has increased to 140 as compared to 75 prior to the start of the cashless transaction campaign.
Sanghi Industries Limited is a major cement player in western India. The company’s 4 million tonnes per annum capacity plant in Abdasa taluka of Kutch in Gujarat is ranked as one of the largest cement plants at a single location in India. It is one of the top three players in Gujarat, and is now extending its presence to Maharashtra and Rajasthan.