Nearly 600 dealers attended the conference that was arranged by Birla Corporation Limited, the flagship Company of the M P Birla Group and cement major. It was held in Kolkata, in the last month.In his address, Harsh V Lodha, Chairman asked the channel partners to give their best to take the Company forward. The other speakers included Pracheta Majumdar, Wholetime Director, and Sandip Ranjan Ghose, Executive President, Sales, Marketing and Logistics.