JK Lakshmi Cement has tied up with Snapdeal to offer entire product range online. JK Lakshmi is the first company to make a foray into the online space offering a basket of products, according to its Whole Time Director, Shailendra Chouk. He feels that digital and e-commerce have seen a boom in the past couple of years and is proved to be one of the most effective option to reach out to potential customers.