Dr. Fixit, the waterproofing expert, from the house of Pidilite Industries, has launched an initiative for multi-dwelling cooperative housing societies. This initiative is launched across six cities – Mumbai, Pune, Chennai, Hyderabad, Bengaluru, and Delhi. The programme will aim at the office bearers and committees who are responsible to take repair and maintenance decisions for upkeep of the good health and aesthetics of the building. Dr. Fixit will highlight upon various range offered looking at the needs of a cooperative housing society. The products target specific and critical areas of waterproofing such as exterior walls, terrace etc.
The initiative is following a 360 degree campaign approach with print, digital, radio and BTL to promote the entire range of solutions offered and inculcate good waterproofing practices.