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Niranjan Hiranandani calls for innovations in real estate

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The MCHI- CREDAI Property Expo held at Bandra-Kurla Complex, saw builders making unique offers to attract more buyers. Organisers of the event reported a footfall of over 13,500 on first day itself.

The offers were more focused on pricing. Builders are making the payment schemes as convenient as possible. While some are offering upfront cash discounts, others are making payments more convenient to the buyers.

J S Augustine, Director of Acme Group, said that "the buyers are getting more choosy. This Expo has delivered one message very loud and clear. As much as it is critical to have a strong corporate brand image, it has become imperative that each of the projects have their own distinct offering too. We are very happy that the Expo is providing us a good platform to connect with our prospective buyers."

Niranjan Hiranandani, past President of MCHI CREDAI said that, ?Industry needs to innovate, innovate and innovate to answer the call given by the Prime Minister Narendra Modi for quality affordable housing for all by 2022.? He added, ?Industry needs to innovate on all aspects including, cost of land, cost of development, cost of infrastructure, marketing and also will need the support of the government in the reduction of taxes to be able to provide the citizen of the country an affordable home to complete the basics need of food, clothing and shelter.?

The Maharashtra Chamber of Housing Industry (MCHI-CREDAI), formed in 1982, is one of the most prominent body of real estate developers in Mumbai and MMR.

With a strong Membership of over 1800 leading Developers in Mumbai and The MCHI-CREDAI has expanded across MMR, having its own units in Thane, Kalyan-Dombivali, Mira-Virar City, Raigad and Navi Mumbai.

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