Dealers and stockists are the vital links between the cement industry and its customers. They are the people who are in constant touch with the end-users. They are the ‘pulse of the industry’. We bring to you the voice of the dealers and stockists, featuring their suggestions, expectations and much more, for a better tomorrow for the industry.Vikram Inamdar, VL Inamdar CoIn the past 15 years, the VL Inamdar Company has been an exclusive dealer of UltraTech cements in Pune, Maharashtra. In all their years of operation they have found that the largest selling brand is Birla Super OPC53 Cement and Birla White Cement. They also note that the largest selling grade in their region is OPC53.With an average monthly dispatch of 650 MT and stock of around 100 mt,Vikram Inamdar has noticed an increase in the proportion of his institutional sales to retail sales, which now stands at 30:70. Inamdar says that the cement companies provide support on various aspects, including technical and marketing. They even have leisure facilities on a regular basis. He also says that they generally do not face delays in the arrival of stock from the company. Inamdar is of the opinion that the implementation of GST can improve the transparency between cement manufacturers and the government along with enhancing trade.