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Prism Cements tile arm expands capacity in AP

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Prism Cement’s arm H&R Johnson (India) has expanded its manufacturing capacity at the Silica JV unit in Andhra Pradesh. The company has enhanced the capacity of the Silica JV unit by over 55 per cent, making it the largest tile unit in South India.This capacity expansion was taken up at an investment of Rs 225 crore, taking the total amount invested in the state to Rs 350 crore. Anoop Sreekumar, Business Head – Marbonite, H&R Johnson (India), said that the investment at the Silica JV unit to enhance capacity is part of the company’s business plan to focus on high-value innovations.The Silica JV unit expansion will enable the company to manufacture large format vitrified tiles at this unit. The company will be launching these as Marbonite Slabs. It expects the capacity expansion to catalyse the future growth of its business as well as maintain its leadership in capacity, revenue as well as market share in India.Over the next few years, these large-format and coloured Marbonite products are expected to drive the overall growth of the business. H&R Johnson (India) has branded its large-format Marbonite products as Marbonite Slabs and it sells coloured Marbonite under two collections – Magicbrush and Colours. The company plans to roll-out Marbonite Slabs by June 2012.

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