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Perceptive market strategist

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Ch. Gandhi Raju, Vice-President – Marketing at Anjani Portland Cement, strongly believes that a product or service is truly successful if it serves the purpose of rural population & this has prompted him to focus predominantly on the rural market in all Anjani endeavoursHandling innovative products and practices in marketing division in various organizations in his career, Ch. Gandhi Raju was treading a familiar ground with Anjani Cement and has played an enthusiastic, supportive and decisive role in bringing the company and its marketing practices to the forefront and execution.An MBA in Marketing from University of Pune and has more than 28 years of rich experience with NCL Industries which comprised not only of marketing cement but also innovative building materials such as Bison panel, Seccolar systems, Altek surface coating products and pre-fabricated houses. Marketing these innovative building material introduced first time by NCL was the most challenging job for him. He later served Vishnu Cement (Raasi Group) and has been a strong support and strength for Anjani Portland Cement since its inception.Raju currently holds the position of VP Marketing at Anjani Portland Cement and has always supported and contributed to the growth of Anjani Cement to its present stature. The management has assigned the critical task of launching and successful functioning of its innovative highly customer centric services of mobile lab, Nirmaan Sajeevani and the Anjani Studios in many potential pockets of Andhra Pradesh."Anjani Cement Studio" created for taking the services of Anjani to the common man. A visit to these studios displays a spread of practical information on the quality aspect of cement that can be tested, its strength and durability of all construction requirements. The visitor can also be advised on various usages of cement, the optimum ratio mix of gravel, sand, water and cement for various applications through construction process – big or small.Another innovative and original project by Anjani Cement – "Nirmaan Sanjeevani" is an array of mobile concrete solutions. A specialized ‘testing laboratory on wheels’ for all cement and concrete related quality testing needs and queries of the end use customer, to support the customer through all stages of construction and post construction.Raju is of a strong belief that any product or service is a true success if it can serve the purpose of rural market requirements. He professes predominant rural market focus in all Anjani endeavors and the results are open for assessment today. At present Anjani Cement has operations in seven states, Pondicherry & Andaman & Nicobar. He was instrumental in establishing a strong dealer network and customer base in south India, Maharashtra and Odisha.Experience has shown him that innovative technology and products when presented for acceptance in the market will require tireless ground work and strategic visibility in the market. Its success largely depends on efficient usage of critical introductory time span. Raju, a man of sensitive disposition and very tactical conversation skills has always been able to communicate and identify himself with the channel partners in the market throughout his career. A perceptive lover of music, Raju befitting his name enjoys high level of human interaction in his meeting with dealers, customers, potential client groups through new and prospective areas for market development.

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Concrete

15th Cement EXPO: A Step Forward in Cement Innovation

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Mumbai

Following the immense success of the 14th Cement EXPO, held on December 14-15, 2023, at the Manekshaw Centre, New Delhi, the next edition of this premier event is set to take place in March 2025. The 15th Cement EXPO will be hosted at Yashobhoomi, Delhi, on 12th and 13th November 2025.

Meanwhile, the Cement Expo Forum 2025 is scheduled for 5th and 6th March 2025 at Taj Krishna in Hyderabad. This exciting 3-in-1 event, organised by FIRST Construction Council (FCC) and Indian Cement Review (ICR), will bring together industry leaders, innovators, and stakeholders to discuss the future of the cement sector.

Building on the Success of the 14th Cement EXPO

The 14th Cement EXPO was widely praised for its strong participation, attracting over 1,500 senior managers and decision-makers from across the cement industry. The event was inaugurated by Dr. Vibha Dhawan, Director General of TERI, and Ali Emir Adiguzel, Founder and Director of the World Cement Association, alongside Pratap Padode, Founder of FIRST Construction Council (FCC). The two-tiered exhibition space featured cutting-edge products and innovations from top companies within the cement industry’s supply chain.

The event also garnered significant support from key government bodies, including the Ministry of Road Transport and Highways, Government e-Marketplace (GeM), and the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India (GoI).

Recognition and Excellence in the Cement Industry

The 7th Indian Cement Review Awards celebrated excellence by presenting awards to 11 companies in various categories, recognising their contributions to growth and innovation within the industry. Notably, Parth Jindal, Managing Director of JSW Cement, was honoured with the prestigious Indian Cement Review – Person of the Year Award 2023. Meanwhile, Vinita Singhania, Vice Chairman and Managing Director of JK Lakshmi Cement Ltd, received the Lifetime Achievement Award for her outstanding leadership and contributions to the sector.

A Vision for Sustainability

With the theme of “Driving Sustainability Through Technology,” the 9th Indian Cement Review Conference hosted thought-provoking discussions and presentations, highlighting the industry’s commitment to adopting innovative, sustainable practices. The conference served as a platform for dialogue on the latest technological advancements aimed at transforming the cement sector, addressing key challenges, and fostering growth.

What to Expect from Cement EXPO 2025

The 15th Cement EXPO, along with the 10th Indian Cement Review Conference and the 8th Indian Cement Review Awards, is set to be even bigger and more impactful than the 2023 edition. With an expanded exhibition space, greater participation, and more in-depth discussions, the 2025 event will continue to drive the industry forward. This 3-in-1 event promises to be a pivotal moment in the ongoing transformation of the cement sector.

As the industry evolves, the 15th Cement EXPO 2025 will serve as a crucial platform for showcasing innovations, discussing emerging trends, and forging new partnerships to shape the future of cement and construction.

For more details:

Cement Expo Forum 2025: https://cementexpo.in/forum

15th Cement Expo 2025: https://cementexpo.in/

FOR CONFERENCE SPONSORSHIPS

Sheetal Talreja

Mob: +91 842 2874 030

Email: sheetal@IndianCementReview.com

FOR EXHIBITION/SPONSORSHIPS

Sujoy Gomes

Mob: +91 865 7795 881

Email: Sujoy.g@ASAPPinfoGlobal.com

FOR SPONSORSHIPS

Ratan Rajbhar

Mob: +91 842 2874 021

Email: ratan.r@ASAPPinfoGlobal.com

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Concrete

Construction sector growth slows to 8-10% for FY2025: ICRA

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The revenue growth for construction companies in FY2025 is projected at 8-10 per cent, down from the earlier estimate of 12-15 per cent, according to ICRA. This marks the slowest growth in three years, driven by factors such as the Model Code of Conduct in Q1, prolonged monsoons, and milestone-based billing in Q2, particularly affecting road-focused players.
ICRA’s analysis of 19 companies with a combined turnover of Rs.1.28 trillion in FY2024 shows modest revenue growth of 1.5 per cent YoY in H1 FY2025. While execution is expected to improve in H2, FY2025 growth remains below the historical CAGR of ~15 per cent (FY2018-FY2024).
Order inflows in urban transport, water and sewage projects are healthy, but road-focused entities face challenges due to muted inflows and high competition. Operating margins are projected to remain range-bound at 10.5-11 per cent, with debt levels rising to manage working capital needs, though debt coverage metrics remain stable.

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Concrete

SANY India expands Pune factory to boost production capacity

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SANY India inaugurated a cutting-edge factory expansion at its 90-acre Pune facility, elevating its production capacity to over 14,000 units annually, alongside a robust fabrication capacity of 100,000 metric tonnes.

The advanced facility reinforces SANY’s commitment to ‘Make in India’ by enhancing localised manufacturing and supporting global exports. Chairman Xiang Wenbo highlighted the strategic importance of India as a global hub, while Vice Chairman Deepak Garg emphasised the expansion’s role in driving innovation and infrastructure development. This investment enhances efficiency, reduces timelines, and strengthens SANY’s leadership in the construction equipment sector.

 

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