When asked about the largest selling cement, Jhunjhunwala replied, "We are stockists for various brands. All the brands we work with are good with their services and quality; hence there is demand for all of them". "OPC sells more due to its faster setting qualities and stronger characteristics", said Jhunjhunwala and added that it is due to high rise towers and various high end construction projects which have to be strong and have to withstand the vagaries of nature. Jhunjhunwala explained that volatility in prices does affect business, as there is high differential between various tier brands during times of price cuts as opposed to the times of high demand. This increases the demand for more of the lower tier brands than that of the premium ones. When asked about the way to increase sales, Jhunjhunwala replied, "Cement being more of a volume based trading business, increasing volumes is the primary way to improve the sales. Furthermore, easier policies and increased construction activity can definitely prove to be an advantage". "But as always, higher incentives and commissions are always welcome", said Jhunjhunwala, when asked about his expectations from manufacturers. "Changes in the fuel prices are factored in by the manufacturer towards the final price of the product which is almost simultaneously put into effect across the board. We get the commission on what we sell and the end consumer prices are generally increased by the same proportion", said Jhunjhunwala. When asked to suggest improvement in packaging, Jhunjhunwala said, "Packaging of bagged cement is quite strong as far as we believe. The use of lesser hooks can reduce wastage and lesser consumer grievance". "Yes, we do have our own understanding with our banks. Interest ranges between the 13 per cent and 16 per cent levels. Interest rates have gone up in the recent times and currently is at the 15 per cent rate levels. This is a cost to us as we have to make payments to the cement manufacturers for the cement lifted by us, said Jhunjhunwala.