India is the second largest cement producer in the world. Its capacity is now inching closer to 300 mt. Many of the international giants have set up base here already and some are in the process. The infrastructure spending and the galloping housing growth has livened up expectations of manufacturers who have stepped on the accelerators for capacity expansion. But at this juncture demand needs to catch up. Welcome to the New Year and onto the curves of this cyclical industry.For those who know him and for those who did not get to know him, Roshan Wadhera is a gracious gentleman publisher who has built this magazine namely Indian Cement Review for the last 25 years.Wadhera Publications has handed over this responsibility for taking the magazine to a new orbit to ASAPP Media Information Group. The magazine Indian Cement Review will henceforth be published by ASAPP Media Pvt Ltd.ASAPP Media has in its portfolio magazines like Construction World, Infrastructure Today, Power Today, Projects Info, CW Interiors, Project Reporter, Equipment India and Property Today which will complement Indian Cement Review.As the Indian cement industry gains prominence globally with a over $ 1 trillion infrastructure investment plan, it will have to balance its capacity and demand scale on a time line that it can digest. Since most of the addition in capacity is happening in the south of India (companies in northern India will add just 3.2 mt capacity in the fiscal year ending March 2011, compared with 11 mt by firms in the south), there is likelihood of a shake out. Our cover story deals with this. The magazine will have enhanced production values including better quality paper, more colour, better design and cover stories that will match international standards. ASAPP Media Information Group will ensure you receive the best information to keep you abreast of the latest happenings in the industry through the Indian Cement Review. We look forward to your valued interaction through your continued advertisement and editorial support to the Indian Cement Review to our future issues in order to serve you better and better with each coming issue.Please email us your responses to this issue at Editor@ASAPPmedia.com