V L INAMDAR is the proprietor of V L Inamdar and Sons. He has been a dealer for the last 15 years. The company supplies cements in Pune. "Growth has been good in the last five years," says Inamdar. The company is a dealer of Birla Super OPC 53 grade, UltraTech PPC grade cement and others. "Birla Super OPC 53 grade is the largest selling cement, because it has a brand value as well as the quality compared to other brands," said Inamdar. When asked about the largest selling grade of cement, Inamdar explained "OPC sells more and demand for higher grade cement is less in retails sector". About the affects of volatility in cement prices, Inamdar said "Volatility in cement prices affects us a lot. Since it is unpredictable, we have to be careful while quoting the rates". The monthly dispatch of cement from the company is 400 MT. When asked about the ways to improve sales, Inamdar replies "Sales can be improved by keeping the rates in control. Sudden hikes and falls disturb the market. But for the last six months it has been in control". When asked about the benefits provided by the manufacturers, Inamdar said "Benefits provided by manufactures to us are like incentive tours, some gift items, etc. It boosts our working ability". To reduce loss of cement during handling, Inamdar suggests that packaging should be reduced to 25 kg from 50 kg. To avoid delays during transportation, Inamdar said "Companies should rent goods depots in every pockets of the city so that material availability will be faster".