Siddharth Mamodia is the CEO of Mamodia Marketing. Mamodia Marketing is a family-run business started in the year 1976. "We are working in Delhi as depot agent of two companies for north Delhi and east Delhi to serve our authorised dealers on all-India basis in non trade/institutional sales," says Mamodia. When asked about the largest selling cement brand Mamodia replies, "In Delhi we are sales promoter for JK Cement Ltd for east Delhi and in north Delhi for Shriram Cement. The largest seller in trade is Shree Cement because they have their grinding unit nearby, and they are able to conveniently supply 200 to 300 bags to dealers on delivered basis which means prompt supply at competitive rates". The company does not stock cement and their total sales/indenting in north India is approximately 30,000 to 32,000 MT including imports. When asked about his expectation from the manufacturers, Mamodia replied, "Timely delivery, assured quality, technical support, good incentive, and publicity are the main requirements". When asked about the opinion on government’s move towards GST and the comparison with the present system, he replied "We can easily make sales in nearby states with common tax system and can make our deliveries faster". When asked how delays at toll gates can be minimized, Mamodia suggested a pre-paid card system with a scanner, which can read from moving truck at toll booths and common tax structure or GST can stop this delays.