Dinesh Gupta of Vishal Trading Corporation has been a dealer for the past 25 years and he trades in grey cement (Ambuja) and white cement (Birla). About the volatility in cement prices, he said, "Volatility in cement prices doesn’t affect us." He expects better quality cement and better services from the manufactures. He stocks cement, but for 5-10 days. On the demand he explained, "There is no demand for higher grade cement, it is the PPC that are preferred, and it sells more." Regarding the fuel price hike, he said, "Whenever there is hike in petrol/diesel price, our profits decrease and we also have to pick up cement directly from the manufacturers," he informed. The company has tie-up with banks and taxes affect him the most as it dents his profits. Dinesh Gupta is a member of the Cement Stockists & Dealers Association of Bombay.